Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Socials influence on global affairs and national elections is proof of just how deeply ingrained it is in our world. Ive been working in social media since its inception.

Communications 69

Communications CMO Transform Customer Journey 69

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 18, 2024

A global social media marketing strategy enables you to clearly define your new audience. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. This helped them work with a recognizable influencer in the country, furthering their brand’s UK reputation and sales.

Social Media Marketing 129

Social Media Marketing Marketing Marketers User-Generated 129

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 107

Branding Tentpole Entertainment Transform 107

Martech

JULY 30, 2024

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. Impact of FinTok across generations and locations For many, financial advice was passed down or self-taught.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 115

SEO Real Estate User-Generated Promotion 115

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

User-Generated 109

User-Generated Brand Management Marketing Marketers 109

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Some of them?

Thought Leadership 118

Thought Leadership Energy User-Generated Copywriting 118

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 84

Transform User-Generated Law Communications 84

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Sprout Social

MAY 22, 2025

That means your communications should cater to their needs, concerns and dreams. 9 high-impact social media tactics for nonprofits Theres no one-size-fits-all approach to nonprofit social media marketingbut these proven tactics help the most effective nonprofit social media teams build momentum and deepen community engagement.

Social Media Marketing 115

Social Media Marketing Transform Marketing Marketers 115

Buffer Marketing

JULY 10, 2025

Your Instagram marketing strategy can include: Organic marketing : Consistently post reels, carousels, stories, and in-feed posts to grow your following. Influencer marketing : If you’re a business, you can partner with influencers to increase your Instagram reach. Lean into trends.

User-Generated 93

User-Generated Marketing Marketers Analytics 93

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Today, that control has slipped through their fingers.

Branding 99

Branding Thought Leadership PR User-Generated 99

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. Right behind them is Gen Z.

Transform 92

Transform Marketing Marketers Gen Z 92

Martech

SEPTEMBER 19, 2024

It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns. Adobe’s Adobe Experience Cloud has several new features, including personalizing, testing, and measuring AI-generated content.

User-Generated 63

User-Generated Customer Journey Analytics Management 63

Sprout Social

JUNE 25, 2025

Plus, 76% of all users say social media has influenced a purchase in the last six months. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. As social media becomes more crowded, millions of creators and brands are all competing for user attention.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Marketing Insider Group

JUNE 24, 2025

Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Buffer Marketing

MARCH 23, 2025

But the YouTube algorithm works a little differently: It recommends content based on what users have already watched, searched for, and expressed interest in. Share user-generated content Certain types of posts get more engagement than standard posts. differently to provide a conclusive engagement rate.

Social Media Marketing 78

Social Media Marketing Analytics User-Generated Customer loyalty 78

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. The influencer thanks the brand for the product and posts about it.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Sprout Social

MAY 29, 2025

The undeniable influence of social content on consumer spending underscores social media’s impact. Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The global social commerce sector is growing at a 13.7%

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

APRIL 3, 2025

UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. They employ several tactics to engage their Instagram audience in the UK, including: Prioritising user-generated content. Treating customers as influencers. Fostering community.

Gen Z 96

Gen Z Branding Food Fashion 96

Sprout Social

MARCH 11, 2025

Online communities were catalysts for social movements and created the 24-hour news cycle. Every generation has core memories like these because social media is the epicenter of modern culture. It shapes the way people from different backgrounds understand each other and communicate their values and ideas.

Branding 101

Branding Transform User-Generated Fashion 101

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. Macro-influencer With macro-influencers, whose reach falls between 100,000 and 1 million followers, you can tap into much larger audiences.

Branding 97

Branding Finance Influencer Marketing Fashion 97

Duct Tape Marketing

APRIL 2, 2025

Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication. The most effective marketing strategy? John Jantsch (01:05.699) Yeah, yeah, yeah.

Marketing 64

Marketing Marketers Branding Communications 64

Zumvu

JUNE 17, 2025

Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Teams juggle product development, user happiness, bug fixes, and keeping the whole operation on track. Skimp on it, and users bolt. It’s manageable with a handful of users. But when the user base balloons?

Customer 92

Customer Finance CRM Social Media Marketing 92

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? of TikTok’s US user base are Millennials.

Gen Z 122

Gen Z Law B2C Entertainment 122

Hootsuite

OCTOBER 30, 2024

Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! Don’t wait for users to engage with you. And when all else fails, hit up our social media content ideas cheat sheet.)

Management 124

Management Entertainment User-Generated Analytics 124