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Navigating social media marketing in an election year

Sprout Social

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Check out our communications plan templates and webinar.

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Social Media Marketing 101: What to Know

Lynton Web

Social media is an online platform where people can share and exchange ideas and information. The platforms are also largely used for communication. The first social media platform, Six Degrees, debuted in 1997 and later shuttered in 2001. Follow these guidelines for a successful social media marketing strategy.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

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Are Skill Gaps Holding Back Your Social Media Marketing Team’s Potential?

Digital Marketer

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

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How to Build a Social Media Marketing Strategy [2024 Updated]

SocialPilot

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?