Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. In return, they help promote products and services to their audiences. What makes them useful is their ability to communicate with a niche.

Influencer Marketing 77

Influencer Marketing Fashion Promotion Marketing 77

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 103

Customer Transform Communications Promotion 103

Search Engine Land

SEPTEMBER 14, 2023

If your business has a customer community or engagement program, you’re probably feeling pretty skeptical about what I’ve said so far. There’s a reason why all of our competitors invest into customer communications. Neither “customer communications” nor “customer engagement” are particularly niche concepts in and of themselves.

Branding 136

Branding Marketing Marketers Communications 136

Set Up

FEBRUARY 6, 2024

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Benari: The technology marketing landscape is constantly evolving.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 112

Customer loyalty Customer Journey Marketing Marketers 112

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. Ads could include product information, customer reviews, and promotional offers. Let’s find out.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. What is influencer marketing? What are the benefits of this strategy? How does influencer marketing work? How to create an influencer marketing strategy?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

Event Marketing 86

Event Marketing B2C Promotion Marketing 86

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Rock Content

MAY 5, 2020

SMM (Social Media Marketing). SSM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously. Instant Message Marketing. Paid Advertising.

Digital Marketing 86

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 86

Scoop.it!

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. By showing up at industry events and networking with businesses that aren’t direct competitors, you can find potential business partners who can help you reach out to different market segments.

Branding 78

Branding Thought Leadership B2C User-Generated 78

DIY Marketers

OCTOBER 20, 2022

This meant that people who visited websites could no longer be tracked or marketed to on social media platforms like Facebook that used that information to show them “relevant” ads from their browsing. We had a heavy presence on Facebook but since that was implemented we’ve changed marketing strategies to massive success.

Marketing 108

Marketing Marketers CRM Law 108

Martech

SEPTEMBER 25, 2023

Marketing and sales need to understand this dynamic and reward the team effort. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. This helps in content marketing and customer education. Feedback and surveys. A/B testing.

User-Generated 113

User-Generated Finance Marketing Marketers 113

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

Product 85

Product Product Life Cycle Marketing Marketers 85

Hubspot Marketing

AUGUST 21, 2023

Remember to consider niche audiences and segments of your target audience in your business plan. Marketing Strategy Here, you'll discuss how you'll acquire new customers with your marketing strategy. It offers a comprehensive picture of how it plans to use digital marketing to promote the community.

Price 98

Price Finance Marketing Strategy Product 98

CXL

MAY 27, 2022

Closely partner with other marketing team members and the sales organization.”. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Sometimes, this will be across the full marketing spectrum. Communication.

Management 79

Management User-Generated CRM Inbound Marketing 79

Neil Patel

OCTOBER 30, 2020

In short, it’s an amazing secret weapon when it comes to your marketing strategy. Storytelling is the art of communicating your idea, message or event, by creatively weaving words, images, and sounds into a narrative. Humans are born storytellers and adore visual communication. Step #1: What is Storytelling?

Communications 145

Communications User-Generated Social Media Marketing Product 145

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Segment your email list.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Adobe Experience Cloud Blog

OCTOBER 30, 2019

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization?

Transform 88

Transform Thought Leadership Communications Promotion 88

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

SEPTEMBER 18, 2016

David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. “Creative thrills but data pays the bills.”

Content Marketing 79

Content Marketing Thought Leadership Marketing Marketers 79

Use Insider

NOVEMBER 8, 2023

How to implement personalized marketing (and excel at it) In a nutshell, personalized marketing is about: Gathering enough accurate data to understand your customers’ journeys. Communicating with customers on their preferred channels and at their preferred times. Which products, services, categories, or attributes interest them.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Rock Content

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.

Management 81

Management Price User-Generated Analytics 81

Duct Tape Marketing

MARCH 26, 2012

As you develop a marketing strategy for your business you must proactively create the value proposition of “why us” and build all of your marketing messages, products, services, processes and follow-up communication around supporting that proposition. This is how you use strategy to dominate your market.

Manufacturing 71

Manufacturing Price PR Shipping 71

Sprout Social

JANUARY 29, 2024

An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more. Your influencer marketing strategy can do more than just improve your brand’s reputation online. However, the two were able to make 9-to-5 comedy work for an arcade restaurant for this paid promotion.

Management 116

Management Shipping Health Market Research 116

Scoop.it!

JANUARY 3, 2023

Psychographic data – motivations, goals, hobbies, habits, values, pain points, influences, preferred communication channels, etc. Interests, device usage, and other relevant statistics can be uncovered using Affinity reports, Market Segment reports, and Acquisition reports. An example of a customer journey map is shown below.

Customer Journey 79

Customer Journey Whitepaper SEO Analytics 79

Martech

AUGUST 29, 2022

What is data in marketing? There is a slight difference between marketing data and data in marketing. The former is a narrower category that specifically refers to data about your marketing strategy and consumer-level data needed to develop campaigns. For example, what customer segment should you target?

Customer Acquisition 112

Customer Acquisition CRM Analytics Marketing 112

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117