Marketing Insider Group

JULY 13, 2020

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand.

Transform

Marketing Insider Group

APRIL 20, 2020

Their posts leverage the blog writers’ abilities to communicate to propose solutions that can help your customers solve the problems that keep them up at night. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. You and your teams have a ton of expertise in your field.

Whitepaper

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Alcohol and tobacco products.

Pharmaceutical

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Gen Z

Content Marketing Institute

OCTOBER 26, 2017

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. Even a product-description page can act as a landing page. What are their characteristics? What are their interests?

Whitepaper

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical

Sprout Social

MARCH 19, 2024

This empowers you to proactively tailor your offerings and marketing communication. AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Transform

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.

Content Marketing

Martech

DECEMBER 14, 2023

Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Who was your product created for, and who brings the greatest value to the business? They offer a CRM solution to healthcare institutions and pharmaceutical companies. Offer solutions, not just products or services.

Pharmaceutical

Adobe Experience Cloud Blog

JULY 26, 2016

No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. In another case, a pharmaceutical manufacturer was fined as much as $2.5 Unfortunately, I don’t really need to introduce the idea of spam to you.

Law

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Let me give you an example. That includes: Text.

eCommerce

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z

Rock Content

DECEMBER 20, 2023

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

Transform

Lusha

AUGUST 17, 2021

No one wants to read general, spammy-sounding communication. This is because they’re crystal clear on their ideal customer persona and businesses which are a best-fit for the product or service, and have the highest potential for ROI, long-term growth, and expansion. Without correct data, you risk cutting into your bottom line.

Customer

Duct Tape Marketing

OCTOBER 1, 2019

John Jantsch: But my original company name was Jantsch Communications. John Jantsch: Well, Jantsch Communications was terrible as a name, because it was-. We speak and think in sounds, whereas something that has more of, say, a pharmaceutical type of nature is a lot harder to remember. But the name is just great.

Branding

Rock Content

APRIL 20, 2020

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. It can be related to a product or service and is an excellent option to present the company’s value proposition. Financial Planning Calculators. Lansinoh Calculator.

Pharmaceutical

Welcome Software

JUNE 7, 2022

Chris Willis ( 01:29 ): Everybody that you can think of, many of the biggest manufacturers and now adding banks and pharmaceuticals and medical device manufacturing. And all of this is essentially the basis of the communication strategy that I have as an organization. How are you framing your communication?

Communications

Duct Tape Marketing

OCTOBER 24, 2018

And the leadership strength was concentrated at the top, and they were the ones that kinda came up with the strategy and communicated the orders. ” And the second you leave a mediocre leader in their role, you’ve communicated to everybody that mediocrity is fine. You’re gonna tolerate a low bar.

Transform

Jeff Bullas

DECEMBER 7, 2022

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . This has placed significant stress on Africa’s already strained health systems. Women-owned businesses.

Health

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z

Lusha

JANUARY 1, 2022

Know the product better than anyone . You already know that being a sales rep means explaining your product’s benefits and features several times a day. But it also means knowing the product (or service) better than anyone. A sales presentation is when you get in front of clients to introduce your product and answer questions.

Non-Profit

Martech

JULY 2, 2024

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. Q: Your first degree in technical communication seems relevant to all this. The degree was great; North Caroline State has always been at the cutting edge of technical communication, one of the top programs in the world.

Pharmaceutical