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Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your productmarketing manager work their magic. Here’s what I learned.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Productmarketers. So, what makes productmarketing unique? How is it different from conventional marketing? ProductMarketing vs. Conventional Marketing.
What does productmarketing do? Having built and led worldwide productmarketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of productmarketing’s value to a business comes from Google.
Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Experts have been discussing brand building as the future of B2B marketing for some time. It can be challenging.
Include soft skills like strategic and agile thinking, communication, and organizational skills. Here’s how Lemlist approaches a listing of job responsibilities for a productmarketing role: The company bolds the jobs to be done and gives a succinct description. Strong organizational, communication, and customer service skills.
Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate.
The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Their level of knowledge about a product.
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?
One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.
How to Scale Your Agency with ProductizedMarketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productizedmarketing services. Struggling to scale your strategic marketing agency? productizedmarketing services.
In my experience and in speaking to numerous content marketers over the years, here are some top content marketingproductivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. Content Marketing b2b Consumer'
This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. As marketers, it's important to understand how your marketing tactics and strategies will change depending on the stage your company is in.
Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. Communicate your wins in terms of hours and dollars saved. Here are the most common Ive heard.
Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Salesforce), marketing automation tools (e.g.,
A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.
The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms.
In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.
Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. Here's a great example from Buffer's Senior ProductMarketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it.
Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, productmarketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? and many more.
Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).
Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”
As productmarketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. Mistake #1: A Product Video is NOT a Demo Video.
Executives do indeed doubt whether marketing departments are actually doing useful work. Both sides have fallen into dysfunctional and toxic communication patterns, giving up on the hope of ever finding common ground. Despite this lack of understanding, both marketers and executives are actually pursuing the same goals.
They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key. ProductMarketing Team. This team is so important because they will communicate the features and benefits of your product to the customer.
In this new reality, aligning sales with marketing is no longer enough. Why the old playbook no longer works Product “pitch-slaps” are doing more damage than good. Too often, sales and marketing rely on rigid playbooks or motions completely misaligned with buyer needs. They both have to align with the customer.
For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .
Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.
Teams using visual campaign tools are 50% more productiveMarketing and advertising teams rely on clear communication to execute campaigns effectively. In a fast-paced advertising environment, the ability to instantly understand campaign changes is crucial.
Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.
We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.
Communicate And Connect. With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. And, communication is a two-way street. While communication is key, it’s essential to take it a step further and connect with customers. As noted by Geraldo A.
According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.
Without a centralized workflow to collaborate, innovative ideas risk getting lost in endless meetings and ad hoc communications. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams.
“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead ProductMarketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. “Well, that was me.
Top-Down vs. Bottom-Up Budgets For bottom-up budgeting to work, companies need exemplary guidelines, workflows, and communication to navigate the budgeting process. Bottom-up budgeting involves initial communication, forecasting costs and revenue , consolidating an overall budget, and working through revisions and errors.
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.
I could access even more information about using Twitter for marketing — for free. I thought devoting an entire page to this offer was a pretty smart idea; That way, it could focus solely on communicating the usefulness of a guide. Communicate the benefits of completing the landing page to the website visitor.
Marketers are responsible for demand generation, productmarketing and social media interactions – all of which rely heavily on sales skills. Communication skills - You must be able to communicate with your prospects, customers, peers and managers in a clear and concise way about the value(s) your company provides.
Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes. And much more.
Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. And how are issues, requests, and proposals communicated up and down that ladder? It guides communication between the team and keeps the team accountable.
Traditional marketing often fails to adapt quickly enough to the rapid evolution of marketing trends and constant change in customer needs. And when you witness a poor click-through rate, experience customer backlash, or communicate a product recall- every second counts. Enhances Productivity . Makes work fun.
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