Remove Communications Remove Product Remove Product Marketing
article thumbnail

What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

article thumbnail

How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

article thumbnail

Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

article thumbnail

How strong brands build stronger B2B pipelines

Martech

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Experts have been discussing brand building as the future of B2B marketing for some time. It can be challenging.

Branding 114
article thumbnail

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Include soft skills like strategic and agile thinking, communication, and organizational skills. Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Strong organizational, communication, and customer service skills.

article thumbnail

4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 127