Marketing Insider Group

OCTOBER 16, 2024

Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics?

Transform 130

Transform Analytics User-Generated Education 130

Duct Tape Marketing

JULY 16, 2024

This involves working closely with the client to identify their target market, develop clear messaging, and create a customer journey map that encompasses all stages of the marketing hourglass—know, like, trust, try, buy, repeat, and refer.

CMO 84

CMO Customer Journey Communications Place 84

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. “Sales doesn’t necessarily understand market dynamics or how demand creation works.

Transform 105

Transform Customer Journey Marketers Marketing 105

Sprout Social

JUNE 26, 2025

It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity. One of the clauses most directly relevant to influencer marketing is clause 2.7, money or free products or services) to promote brands must clearly communicate this business relationship to their audience.

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Neil Patel

JUNE 27, 2025

Your customer persona is like a fictional profile of the most likely person (or people) to buy your product or service, and can be the perfect solution to helping you figure out how to market to them. Create Your Messaging Now that you know who you’re marketing to, it’s time to create your messaging.

Branding 96

Branding Gen Z Millennials Promotion 96

Jeff Bullas

JANUARY 24, 2023

TokUpgrade doesn’t sell you followers that aren’t representative of your target market or demographic, they make sure that the followers you gain are the ones that will; Want to see you and be genuinely interested in your content and Will engage with your content.

Gen Z 342

Gen Z Price Target Market Customer 342

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue? Not so much.

Copywriting 134

Copywriting Law Shipping Fashion 134

Hubspot Marketing

JULY 10, 2025

HubSpot's custom reporting dashboard and attribution reporting guide strategic business decisions by connecting marketing activities directly to revenue outcomes and customer lifetime value metrics. user/month with basic pipeline management Advanced: $27.90/user/month user/month with email sync and custom fields Professional: $49.90/user/month

eCommerce 85

eCommerce CRM Transform Retail 85

Sprout Social

JUNE 11, 2025

It shows you value the rights of your audience, and that you’re committed to communicating with them in the right way. 7 examples of influencer marketing campaigns in the UK We’ve collected some successful examples of UK influencer marketing campaigns. Compliance strengthens trust in your brand.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Martech

FEBRUARY 24, 2025

Data visualization: R excels in creating high-quality visualizations, which can help marketers present data insights in a clear and compelling manner. Effective visualization aids in decision-making and communicating findings to stakeholders. This allows for targeted marketing strategies that resonate with specific groups.

Key Performance Indicator 123

Key Performance Indicator Analytics Marketers Marketing 123

Lynton Web

APRIL 16, 2025

Communication processes that previously demanded multiple steps across disconnected platforms now unfold effortlessly within a single ecosystem. Everyday communications including welcome sequences, membership renewal reminders, and visit follow-ups launch automatically through HubSpot workflows , liberating staff for higher-value endeavors.

Transform 59

Transform Communications Customer Journey Health 59

Hubspot Marketing

NOVEMBER 14, 2024

BTL marketing helps you identify what to scale ,” she said. When you start with more targeted marketing, you can better understand the campaign's ROI.” Below the Line Marketing Examples You can spot BTL marketing throughout your daily life. Try altering one segmentation criterion (e.g.,

Direct Mail 130

Direct Mail Marketers Marketing Email Marketing 130

Martech

JANUARY 15, 2025

Demographic data is key in evaluating how well a lead aligns with your target market. Persona data includes journey stage, pain points, and communication preferences. Company attributes are your compass to determine if the leads organization aligns with your target market. Use demographic data to identify fit.

CRM 60

CRM Target Market Communications Customer 60

Hootsuite

DECEMBER 3, 2024

Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. You’re looking to see if the new audience aligns with the market you’re trying to reach. It’s the people who are most likely to actually buy your product and services.

Analytics 108

Analytics CRM Price Key Performance Indicator 108

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Customers.ai

NOVEMBER 25, 2024

Signal helps you capture and engage with high-intent visitors who are in-market and ready to buy. Standout Features: Customizable alert settings Integration with communication tools Real-time data processing Pricing: Part of Customers.ai’s platform; contact for details. What It Does: Signal by Customers.ai Rating: ★★★★★ (4.8/5)

eCommerce 89

eCommerce Price Customer Journey CRM 89

Welcome Software

DECEMBER 18, 2024

It offers comprehensive, real-time data about website visitors, helping marketers understand their audience and optimize their digital strategies. Special mention goes to: Advanced segmentation Google Analytics allows marketers to create detailed audience segments, enabling hyper-targeted marketing approaches.

Transform 52

Transform Marketers Marketing CRM 52

Lynton Web

MAY 19, 2025

HubSpot is helping JCCs move from disconnected systems to a unified marketing platform that drives engagement, increases registrations, and delivers measurable ROI. These automated sequences ensure timely, relevant communications that drive action. Ready to learn more?

Transform 52

Transform CRM Communications Management 52

Spiralytics

JANUARY 19, 2023

Conversational marketing is the practice of engaging customers in one-on-one interactions through real-time communication tools and dialogue-driven strategies. Conversational marketing uses tools like chatbots to communicate with customers in real-time, answering their questions and resolving issues.

Conversational Marketing 142

Conversational Marketing SEO Marketers Marketing 142

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Sprout Social

JULY 1, 2025

Over 60% of Australian marketers say TikTok influencer campaigns deliver stronger engagement than other networks. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. Here are key factors to consider: 1.

Branding 87

Branding Fashion Food Gen Z 87

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hubspot Marketing

NOVEMBER 19, 2020

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit. Developing Your Market.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Marketing Insider Group

MAY 25, 2020

Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. Define Your Target Persona’s Personality.

Branding 145

Branding Thought Leadership B2C Communications 145

Martech

APRIL 14, 2025

This data opens up numerous opportunities for personalization, predictive maintenance and targeted marketing efforts. Collecting data, like how often consumers use their dishwashers or what settings they prefer, lets brands tailor marketing campaigns and product recommendations.

Energy 76

Energy Manufacturing Marketers Marketing 76

Customers.ai

NOVEMBER 18, 2024

Omnisend offers seamless integration with Shopify, allowing for real-time data synchronization, which facilitates targeted marketing efforts and efficient customer segmentation. Unique Features: Omnichannel Marketing : Combine email, SMS, push notifications, and more within a single workflow to deliver a cohesive customer experience.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

OCTOBER 30, 2020

The place is where you market and distribute your product. For example, if your target market is seniors, then it won't make sense to market on TikTok. It's important to choose the right places to market your product and meet your customers where they're at. What messages will resonate with your target market?

Marketing Mix 145

Marketing Mix Price B2C Marketers 145

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices.

User-Generated 132

User-Generated Key Performance Indicator Communications Marketers 132

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Start with Search. Just be sure to do your research.

Marketers 143

Marketers Marketing Communications Promotion 143

Neil Patel

JANUARY 5, 2022

A big part of marketing is understanding the data you can gather from your target market and the competition. Communications. You need to know how to communicate well to be a good marketer. New York University, located in New York City, provides a bachelor’s degree track with a marketing concentration.

Retail 133

Retail Marketers Marketing Communications 133

Backlinko

JUNE 23, 2025

But learn how to communicate with ChatGPT effectively (aka prompt engineering), and it becomes the ideal AI tool for marketing teams. The tool also made a helpful recommendation to solve this problem: Clearly communicate financing details on the website and in the checkout flow. Bad prompts = bad answers.

User-Generated 80

User-Generated Price Marketers Marketing 80

Buffer Marketing

FEBRUARY 13, 2025

I identify and connect with CMOs, COOs, and founders in my target market, always sending personalized connection requests that reference shared interests or mutual connections. I treat LinkedIn communications with the same priority as client emails, responding promptly during business hours.

Transform 93

Transform Thought Leadership CMO Analytics 93

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

SEO 114

SEO Branding Entertainment Communications 114

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52

Price CRM Marketers Marketing 52

Sprout Social

MARCH 26, 2025

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. The key is knowing where to find them.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. It’s also typically one of the most overlooked aspects of the customer experience. The end result?

Transform 142

Transform Customer Customer Journey User-Generated 142