company 
Jeff Bullas
DECEMBER 27, 2022
Once you have answers to these questions, you’ll be better equipped to differentiate your company from theirs and market yourself to your communal audience with greater success. Write for your customer, not your company. But the point of high engagement SEO-optimized copy isn’t to highlight how great your product or company is.
Jeff Bullas
MARCH 1, 2023
To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. But is it the best social platform for your company?
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Aspiration Marketing
JANUARY 24, 2024
In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer?
Search Engine Land
APRIL 11, 2024
3 key tracking methods for local service companies Below are three primary methods for tracking the performance of your Google Ads lead gen campaigns for local services: Standard lead form tracking We observed that most of our agency clients’ websites aren’t optimized for conversions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buffer Marketing
MARCH 14, 2024
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.
Aspiration Marketing
MARCH 13, 2023
The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy?
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
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This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics.
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In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
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It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Hit your number with 100 Pipeline Plays. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
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