Martech

SEPTEMBER 20, 2023

Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? The preconceived notions of what a company should be or what industry it should operate in are now as archaic as a rotary phone in an era of smartphones. Absolutely. AI is undoubtedly propelling the world of marketing forward.

PR 109

PR Transform Education Analytics 109

Hubspot Marketing

JUNE 10, 2022

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. Writing a press release is simple — writing a good press release is no easy task. The problem?

Transform 110

Transform Communications Promotion SEO 110

Search Engine Land

FEBRUARY 5, 2024

the Dutch parent company of the Yandex Group, agreed to sell all of its Russia-based assets, including Search, to a consortium made up of: Members of the senior management team of its Russian businesses. Yandex management told its Russian employees that the company will “remain independent,” Reuters reported. Yandex, N.V.

Advertising 113

Advertising Advertisers Management Search Marketers 113

Search Engine Land

AUGUST 24, 2023

Please press 1 to be transferred to a business listing specialist to assist you in registering your Google Business Profile, or press 2 to be placed on the do not call list.” If you are the business owner, press 1 now to verify or update your business. Press 9 to opt out.” Sorry, Kentucky. The four U.S.

Law 86

Law SEO Place Customer 86

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening. I ran all the press releases, grants, email marketing, website and social. Can you figure it out?

Thought Leadership 66

Thought Leadership Email Marketing Marketing Automation Platform B2C 66

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Place 114

Place Content Marketing Non-Profit Whitepaper 114

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. In 2023, companies that implement these best practices will gain the attention and loyalty of their customers. Let’s talk!

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

SEPTEMBER 2, 2022

Press Releases. So why should your company still incorporate offline marketing into its strategy, especially in the digital age? For example, let's say your company hosts an in-store event to connect with customers offline. Press Releases. What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 130

Direct Mail Marketing Marketers Marketing Strategy 130

Search Engine Land

NOVEMBER 2, 2023

For a company that preaches about how “trustworthiness” is the most important part of E-E-A-T, they really ought to demonstrate some. The invite even said there were no plans to livestream this event – though that quickly evolved into a special press event. Which, in case you forgot, are called lies. The AI Search race.

Price 106

Price Product Marketing Marketers 106

Hubspot Marketing

MAY 27, 2022

Press release has ceded the throne to the much younger, much more persuasive heir: social media. Unlike traditional PR methods, for example, press releases, social media allows consumers to interact with their favorite brands. Adding these buttons allows consumers to share your press releases and do some of the legwork for you.

PR 138

PR Transform Communications Price 138

Martech

DECEMBER 18, 2023

Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority.

Marketing 98

Marketing Marketers Content Marketing 98

Search Engine Journal

SEPTEMBER 16, 2022

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The combined company will have a massive, fast-growing […]. The post Adobe Buys Figma For $20 Billion appeared first on Search Engine Journal.

Product 97

Product Marketing Marketers 97

DirectMail2.0

APRIL 24, 2024

The Gutenberg Revolution: Printing Press and Mass Communication Fast forward to the 15th century, Johannes Gutenberg’s invention of the printing press revolutionized the way information was disseminated. These rudimentary methods laid the groundwork for the future of direct marketing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Trade Press Services Newsletter

AUGUST 3, 2023

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. This infringes on copyright laws and can open companies up to claims of plagiarism. The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services.

Copywriting 130

Copywriting Law User-Generated Communications 130

Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree.

Customer 122

Customer Email Marketing Product Marketing 122

Search Engine Land

OCTOBER 17, 2023

Dig deeper: How to optimize your social media pages for search Press releases Publishing a press release about you or your company is one of the most impactful strategies to suppress negative content and enhance your online reputation. Well-known PR distribution sites include PR Newswire, PR Web, and EIN.

PR 101

PR Energy SEO Search Marketers 101

Hubspot Marketing

NOVEMBER 13, 2023

Pitch to the Press Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost. Drafting a succinct press release and keeping media contacts organized is a good start to garnering coverage. says Pam Bump, Content Growth Team Manager at HubSpot. “If

User-Generated 108

User-Generated Energy Promotion Advertising 108

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? If you do decide to go the agency route, it's important that they have a day-to-day contact at your company that can bring them information and help them connect to internal stakeholders.". Press releases.

PR 123

PR Management Communications Promotion 123

Digital Marketer

OCTOBER 25, 2023

A few years back, I sold one of my companies internally. By aligning your product with their most pressing desires, selling becomes effortless. Introduce Novelty: Unexpected solutions to pressing problems are often the most enticing. But in this case, you’re the witch, and what you conjure is pure magic.”

Copywriting 93

Copywriting Marketing Marketers Product 93

Jeff Bullas

FEBRUARY 14, 2023

Ultimately, Instagram is a marketing tool , whether you’re marketing yourself on a small or large scale or marketing your company. This ensures that your posts land on Instagram at the right time without you sitting up bleary-eyed in the middle of the night, waiting to press the ‘post’ button. How often should you post on Instagram?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. If you haven’t started, now is the time to establish your company and key figures as industry experts.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Influence & Co

DECEMBER 7, 2022

A press page for your company website is an important document, but creating it doesn’t have to be a stressor. In fact, a press page can be a celebration — a celebration of your company, where it’s been, what it’s doing, and where it’s going.

Content Marketing 64

Content Marketing Marketing Marketers 64

Hubspot Marketing

DECEMBER 12, 2023

I'm writing this while sipping coffee made by Emma Chamberlain's French press. So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur.

Food 95

Food Branding Energy Manufacturing 95

Neil Patel

MARCH 22, 2021

That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions. When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run. Business Wire.

PR 139

PR Price Place Branding 139

Search Engine Land

NOVEMBER 2, 2023

On the investor call, Eugene Levin, President, discussed one of the company’s growth pillars – to “maximize the value” Semrush generates from its users. Many Search Engine Land readers use Semrush daily, so it’s good to know the company continues to be in good shape financially. Read the full press release.

Customer 93

Customer Price User-Generated SEO 93

Search Engine Land

JANUARY 11, 2024

Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. Google said it is restricting the company from integrating new AI technologies.

New Technology 109

New Technology Management Customer SEO 109

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

PR 135

PR SEO Analytics Price 135

Search Engine Land

AUGUST 10, 2023

The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Will AI companies compensate publishers? OpenAI and the Associated Press signed a deal last month. Why we care. million websites in Google’s C4 dataset ).

Place 89

Place Product Branding SEO 89

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

93

93

Martech

DECEMBER 19, 2023

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack By Jim Weber Publisher: HarperCollins Leadership Why would a memoir by the CEO of an athletic shoe company make the list? When Jim Weber took over as CEO of Brooks, the company was trying to be everything to everyone who wore sneakers. Yeah, that was fun.

Transform 110

Transform B2C Whitepaper Marketing 110

Unbounce

OCTOBER 13, 2022

In Break Free: The State of AI Marketing for Small Business, we polled 400 people in the United States and Canada on the most pressing challenges they face marketing their small businesses and learned how they’re using technology to bounce back. In fact, budgets are the most pressing issue most small businesses face in marketing.

Energy 145

Energy Digital Marketing Analytics Advertising 145

Martech

NOVEMBER 6, 2023

B2B companies need to create good customer experiences to build lasting relationships. They need to know your company follows through on what it says because their job may depend on it. They want to be sure they made the most beneficial decision for their company. A great customer experience matters for B2B, just as in B2C.

Customer 131

Customer B2C Transform Customer Journey 131

Sprout Social

JANUARY 24, 2024

By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested. These audiences may include current employees, investors, partners, the press and the local community. That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Hubspot Marketing

SEPTEMBER 2, 2019

To share the video, press the forward sign underneath the comment symbol to see your sharing options. If you want to keep up with a great video creator, you can follow them by pressing the icon that includes their profile picture and a plus sign above the heart button on their video. When you're done, press Next.

Gen Z 144

Gen Z Millennials Entertainment Branding 144

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Generating press releases. Today, the outputs of ChatGPT are impressive in documentation areas.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. Using generative AI to analyze non-confidential notes, he realized that the complaints from leadership were the most revealing, indicating the company’s bigger priorities.

SEO 77

SEO PR Key Performance Indicator User-Generated 77