Hubspot Marketing

FEBRUARY 25, 2025

Table of Contents What is the B2B marketing funnel? It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. These are trends, not guarantees.

User-Generated

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Table of Contents What is a content gap analysis? Think about it.

Marketing Strategy

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. This powerful tool helps you maintain consistency, optimize your workflow, and ensure every piece of content aligns with your channel’s goals.

Transform

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. Tools like Scoop.it

Key Performance Indicator

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. It's also great for video views, conversions, and calls. 

Advertisers

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start.   Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.

Video Marketing

Vertical Response

AUGUST 5, 2024

Want to monetize your content? This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income. This process is facilitated by seamless payment technologies and a growing recognition that quality content often comes at a cost.

Affiliate Marketing

Orbit Media Studios

JULY 24, 2024

A few videos get most of the views. In Google, organic CTRs follow the Zipfian distribution. Content formats: Video First, YouTube views per video. In this dataset of 23k videos, a tiny percentage of YouTube videos gets most of the views. How does this affect my marketing strategy?

Law

Buffer Marketing

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Promotion

Buffer Marketing

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media Marketing

Buffer Marketing

FEBRUARY 4, 2025

Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. So, whether you’re managing social media, editing videos, or planning content, you’ll find something here to make your life easier. Let’s dive in.

Transform

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! These metrics will help you measure progress and tweak your strategy as needed. Interests and Preferences: Hobbies, values, and the type of content they engage with. Achieve a 5% click-through rate (CTR) on paid ads.

PR

SocialPilot

JULY 14, 2025

And here’s where most marketers hit a wall: the content is great, but it’s not reaching the right feeds. The truth is, even standout content can fail if your profiles, keywords, links, or timing aren’t aligned. Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior.

Real Estate

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts.

Price

Lynton Web

MAY 8, 2025

Website as Command Center Your website is the hub of your digital strategy, providing a central destination for all marketing initiatives. A comprehensive SEO strategy combines technical foundations, content optimization, and local visibility tactics to maximize your digital discoverability.

Marketing Strategy

Hubspot Marketing

FEBRUARY 10, 2025

Table of Contents What is B2B influencer marketing? How to Build a B2B Influencer Strategy Examples of Great B2B Influencer Marketing Tips for B2B Influencer Marketing Success What is B2B influencer marketing? Collaboration: Working with an influencer to create a new product, service, or content offering.

Influencer Marketing

Lynton Web

MAY 8, 2025

While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants. Pro Tip: Conduct usability testing with actual members from each persona group.

Transform

Spiralytics

JANUARY 23, 2025

it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. There are currently over 64 million YouTube content creators globally.

Gen Z

Lusha

DECEMBER 9, 2024

Instead of barging into someone’s day with unwanted calls or emails, you create awesome content and experiences that naturally draw them in. Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media.

CRM

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI.

Transform

Animalz blog

MARCH 18, 2025

.” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue.

SEO

Animalz blog

MARCH 25, 2025

“It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies. . “It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies. It takes a lot of reflection of the models to make sure that they’re checking their own work.”

User-Generated

Backlinko

JUNE 23, 2025

Link Equity and Website Authority A big difference between these two URL structures is how they accumulate and distribute authority. com, we moved all of our blog content to a new learn.g2.com After the first 3-4 months, fresh backlinks, and a ton of new content sending Google signals, we picked up traction quickly.

SEO

SocialPilot

JULY 7, 2025

Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. Whether you’re managing organic content, running paid campaigns, or building a community, these updates will help you stay ahead of the curve and tweak your strategy with confidence.

Thought Leadership

Animalz blog

MARCH 20, 2025

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. ” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators.

B2C

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). .”

CMO

Animalz blog

FEBRUARY 27, 2025

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. Yes, we concluded.

SEO

Buffer Marketing

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences.

Influencer Marketing

Animalz blog

JUNE 24, 2025

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” This episode is a wake-up call for content marketers who want their work to matter. Distribution is a must.

B2C

SocialPilot

JUNE 18, 2025

Content overload is real. That means your audience isn’t just on one platform – they’re spread out, discovering content in different ways across TikTok, Instagram, LinkedIn, and more. This blog breaks down 10 proven, smart strategies to help you grow faster, stay relevant, and connect deeper with your audience. 53% of U.S.

Gen Z

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

User-Generated

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner.

Gen Z

Animalz blog

MAY 27, 2025

Whats the one thing your audience should remember after reading your content? Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. If youre leading content at scale, Kay-Kays approach is refreshingly practical.

Shipping