Sachs Marketing Group

JULY 6, 2023

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. Image courtesy of Instagram Threads is a highly-anticipated social media app built by the Instagram team to rival Twitter as a place to share text-based updates. What is Threads?

Social Media Marketing 81

Social Media Marketing Promotion Energy Communications 81

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. This is your street credibility and personal brand all rolled into one. I’ve never used a content calendar or automation tool (although some of them can be useful).

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

NOVEMBER 21, 2023

When teams work in isolation, the result is simply noise. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. She partners with Maggie Lowman, who is responsible for managing the content aspect of Instant Brands’ social media strategy.

Customer 99

Customer Marketing Marketers Management 99

Litmus

JULY 12, 2019

Is your email accessible? Accessibility checks in Litmus Checklist make it easy to test your email against key accessibility best practices, identify areas for improvement, and make your emails more accessible to all your subscribers. The lucky ones are required by law to create accessible campaigns. Learn more ?.

Law 51

Law Education Management Product 51

Hootsuite

AUGUST 30, 2021

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts.

Customer 120

Customer CRM Management Communications 120

Backlinko

JANUARY 8, 2024

With the pet industry projected to grow to $368 billion by 2030 , and tons of pet owners looking to find new products for their companions, there’s never been a better time to tap into the pet affiliate marketing niche. The programs that handed out helpful marketing materials like banners, images, and promos also got a gold star.

Affiliate Marketing 52

Affiliate Marketing Food Health Promotion 52

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. Let’s be honest. When in doubt, be helpful. Asana Rules!?

Whitepaper 137

Whitepaper Thought Leadership B2C Promotion 137

CXL

FEBRUARY 3, 2022

After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result? Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 109

Management Content Marketing Marketing Marketers 109

Litmus

APRIL 24, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. I’m your host, Jason Rodriguez. Matt Schmitter: Sure.

Marketing 73

Marketing Marketers Email Marketing Retail 73

Litmus

APRIL 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. I’m your host, Jason Rodriguez. Matt Schmitter: Sure.

Marketing 73

Marketing Marketers Email Marketing Retail 73

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111

Hootsuite

MARCH 31, 2020

That’s why we’ve created this comprehensive glossary of social media terms. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145