Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Neil Patel

JUNE 15, 2021

Here are our top three tips for successful chatbot copywriting: Sound conversational: Chatbots are not the time to flex your vocabulary. Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page).

Whitepaper 144

Whitepaper User-Generated Copywriting Advertising 144

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. “Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Should your CTA include a verb?

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Rock Content

APRIL 20, 2023

One of the best ways to market your business is through content marketing. By developing customized blog posts, white papers, e-books, and more, you can attract more traffic to your website and increase your conversion rate. This flexibility ensures you can still get high-quality material at a more affordable rate.

Whitepaper 98

Whitepaper Copywriting Price Communications 98

Litmus

DECEMBER 2, 2024

Step 4: Craft compelling content This is the fun stuff (says the content marketer). Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Hootsuite

JULY 25, 2023

Re-write this email to appeal to social media marketers [INSERT EMAIL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate five ideas for creating content on Instagram around the topic of [INSERT TOPIC]. How to use ChatGPT for content marketing?

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Duct Tape Marketing

AUGUST 8, 2014

Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers. Prose ( @prose ) employs top professional journalists and copywriters with expertise in a variety of industries.

Whitepaper 70

Whitepaper Real Estate Copywriting Shipping 70

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. It makes teams faster and more agile.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Duct Tape Marketing

OCTOBER 9, 2015

Did they download a free white paper? There is a lot of talk about “big data” and “data analysis tools” in the content marketing space right now. Markelle Harden serves as a content manager at Get A Copywriter and creates Resources for businesses that are chipping away at their content goals.

Whitepaper 75

Whitepaper Copywriting Analytics Email Marketing 75

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. Our copywriting is never 100% AI-generated. However, industrial content creation is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Duct Tape Marketing

NOVEMBER 20, 2014

Why Conduct a Content Audit? If you don’t know what content you have, and how it’s performing, you can’t improve. The key to driving more leads, traffic and revenue through your content marketing is by identifying holes in your content deliverables. Sift through your content map and identify where the holes are.

Copywriting 73

Copywriting Whitepaper eBook Global Marketing 73

Rock Content

SEPTEMBER 21, 2016

Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. So what’s a content marketer to do to squash writer’s block? The post The Content Marketer’s Guide to Beating Writer’s Block appeared first on ScribbleLive. Must be nice. There are many J.K.

Whitepaper 102

Whitepaper Content Marketing Product Copywriting 102

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 95

Transform Whitepaper User-Generated Law 95

Calvyn Lee Blog

MAY 21, 2022

Create and test new content to see which posts drive the most engagement. Collect existing content pieces that share the same theme and assemble them to form an infographic. Explore if there are any whitepapers that can be broken down into bite-sized content. Question 40: Valerie is a copywriter for a large brand.

Thought Leadership 130

Thought Leadership Marketing Whitepaper Marketers 130

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. Demandbase’s partners, for example, are all in the account-based marketing space.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

AWeber

AUGUST 22, 2023

Online, we call anything of value “content,” and it comes in all sorts of forms. If they attract potential customers, we call it content marketing. But while publishing great content can establish your reputation, there’s still one problem. Everyone else is creating content, too. And that noise is getting louder.

Price 98

Price eBook User-Generated SEO 98

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93

Animalz blog

JUNE 3, 2025

Working closely with product marketers helps content teams make sure their message fits the target audience. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( 23:55 ) Heike wants a shift in content team roles.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. These extra details might convince someone to download your white paper rather than bounce from the page. Include a clear CTA or add it to your bio with a link to the landing page.

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Scoop.it!

MAY 24, 2022

With good intentions in mind, many bloggers, copywriters, and digital marketers unintentionally take a “quantity over quality” approach to their content strategy. Low-quality content portrays a lack of professionalism, bores people, and ultimately turns them away. 10 ways to improve content quality.

Whitepaper 52

Whitepaper Copywriting Advertising Advertisers 52

Neil Patel

MARCH 28, 2023

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. The simplest place to start is the old Problem-Agitate-Solution (PAS) copywriting formula. It’s an integral part of getting prospects to hand over their email address or other contact details. Your lead magnet can be anything you want it to be.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Exposure Ninja

SEPTEMBER 18, 2023

This could be within an ad, on a website or another piece of content. Suppose you want to get recommendations on the best software to use to help you with your copywriting. Some marketing groups include: Online Geniuses Link Building HQ CRO Growth Hacks The Digital Marketing Dojo.

PR 52

PR Copywriting Marketing Marketers 52

Duct Tape Marketing

FEBRUARY 16, 2016

Therefore, the most important way to reach out to potential buyers in the awareness stage is to be there when they are researching by having an online presence either by SEO, paid online ads or content marketing (and importantly Re-Targeting). ebooks or whitepapers) or tools (e.g. assessment tools).

eBook 51

eBook Whitepaper Education CRM 51

Rock Content

JULY 13, 2023

This guide should be based on the persona’s main characteristics, just like in a Content Marketing strategy. Enablement of Smarketing strategy The processes that involve the attraction, qualification, and conversion of leads become much more effective if they involve the Marketing and Sales departments working together.

CRM 98

CRM eBook Communications B2C 98

Unbounce

DECEMBER 18, 2024

At this stage, your goal is to capture their attention and make them aware of your product or servicethink content marketing, social media, and paid advertising. These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage.

User-Generated 52

User-Generated Customer Journey eBook Price 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Welcome Software

JANUARY 24, 2024

As content marketers, we feel this scene in our bones. Because even if it’s a distant memory, we’ve worked with a content marketing workflow that leaves us feeling (and even behaving) just like this. “ Can we talk about the content creation process? .

Transform 40

Transform Whitepaper Management SEO 40