Content Marketing Institute

APRIL 4, 2022

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading →

Customer Journey 142

Customer Journey Customer Content Marketing Marketers 142

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Look at comments, shares and other interactions.

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Customer Journey Customer Energy Transform 127

Martech

MARCH 28, 2023

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. Are your marketing efforts aligned with your customer’s goals? Critically, your customers generate the largest dopaminergic spikes when anticipating rewards, not obtaining them.

Customer Journey 135

Customer Journey Customer Whitepaper Marketers 135

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points.

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Customer Journey SEO Customer Transform 112

Martech

OCTOBER 27, 2022

One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. The multi-channel marketing approach the customer journey orchestration utilizes also means that things can get more complicated,” said Greg Kihlstrom, principal and chief strategist at GK5A, at The MarTech Conference. “The

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Customer Journey Customer Communications Management 109

Martech

MARCH 20, 2024

Let’s dive into how we can make our content seen and felt, guiding our audience smoothly from curiosity to conversion. Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Audit your content through the lens of the customer journey.

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Customer Journey Customer Education Product 115

Content Marketing Institute

APRIL 19, 2023

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Continue reading →

Customer Journey 139

Customer Journey Customer Content Marketing Marketers 139

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

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Customer Journey SEO Logistics Customer 107

Martech

AUGUST 1, 2024

This asset is often the starting point for their journey. Dig deeper: How to map marketing science to the customer journey To identify who is present and when, you’ll need to enlist the help of the sales organization. Map the actual buyer journey in a dozen or so closed deals. Processing.

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Customer Customer Journey CRM Marketers 120

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. B2C brands know that they’re often selling a one-time purchase product.

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B2C Millennials Customer Journey User-Generated 126

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

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Market Trends Content Marketing Customer Journey Transform 141

Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Successful digital marketing is about more than simply offering excellent products and services. Here’s what you need to know to master it.

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Customer Journey Customer Digital Marketing Market Research 92

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing? In this post, we’ll cover: What is content marketing?

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Content Marketing Customer Journey Marketers Marketing 137

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

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Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

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Content Marketing Manufacturing Whitepaper Retail 135

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

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Gen Z Content Marketing Marketers Marketing 145

Marketing Insider Group

MAY 10, 2021

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. Dittos for content marketing.

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Content Marketing Whitepaper Shoppers Marketers 145

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

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Content Marketing Customer eBook Customer Journey 140

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. What Is Video Content Marketing? But Why Video?

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Content Marketing Entertainment Marketers Marketing 141

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Understand Your Ideal Customers. Detailed information (e.g.,

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

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Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Martech

DECEMBER 27, 2024

Creating a cohesive, purposeful experience across channels is critical to build trust, reinforce brand recognition and stand out in a crowded market, said Karissa Sachs, VP of marketing for staffing consultancy Cella. Customer success platforms will no longer rely on static playbooks, said Hindawi.

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Customer Branding Customer Acquisition Customer Journey 115

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 142

Content Marketing B2C Marketers Marketing 142

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet.

Content Marketing 144

Content Marketing Non-Profit Marketers Marketing 144

Martech

JULY 10, 2024

The complexities of content creation across multiple channels Adopting a holistic channel strategy and creating content for use across various channels and interaction points can significantly enhance sales revenue performance. Marketing teams often struggle with continuously publishing fresh, relevant content across channels.

Transform 114

Transform Customer Journey Customer Content Marketing 114

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Focus on building value for customers over driving sales. The buyer’s journey shouldn’t end at the decision stage. The Power of Customer Retention Marketing. Publish Quality Content Consistently.

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Content Marketing Customer Marketers Marketing 145

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Including a CTA or other motivator to pull them into the next stage of the buyer journey. Get serious about your blog.

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Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketers 133

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Define your goals.

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Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 135

eBook User-Generated Content Marketing Customer 135

Hubspot Marketing

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing.

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Analytics Content Marketing Price Marketing 145

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

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Market Research Content Marketing Marketers Marketing 126