Adobe Experience Cloud Blog

AUGUST 7, 2012

At Marketo we use a variety of visual content, particularly on our social channels, and we have found high engagement rates and an increase of new leads. Using visual content on b2b social media allows a customer or prospects to absorb information at a glance. How do I create complete campaigns that leverage visual content?

Content Marketing 106

Content Marketing Marketing Mix Marketing Marketers 106

Martech

JUNE 10, 2025

brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers. And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. GEO and other AI optimization strategies differ from traditional performance marketing.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. So, just like a clean water supply sustains growth in nature, optimizing your critical landing pages sustains growth by providing a constant flow of good traffic, and nurturing your best prospects into customers. Im a tinkerer at heart.

Place 118

Place User-Generated eBook Marketing 118

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing Mix 143

Marketing Mix Retail Price Marketing 143

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Hubspot Marketing

MAY 20, 2025

Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

Marketing Strategy 76

Marketing Strategy Food Marketing Marketers 76

Adobe Experience Cloud Blog

AUGUST 29, 2011

by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. Here you’ll see our footprint, but how does yours differ?

Marketing Mix 128

Marketing Mix Energy Marketing Marketers 128

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. eBooks also offer substantial space for custom graphics, images, and other visual elements that don’t often get included in average blog posts.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

AUGUST 23, 2012

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Why is Multi-channel Marketing important?

Customer 94

Customer Marketing Mix Marketing Marketers 94

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Are you using infographics as part of your marketing mix?

Marketing Mix 132

Marketing Mix Food Marketing Marketers 132

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Adobe Experience Cloud Blog

MARCH 19, 2013

As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. With them, sunsets, coffee cups, and your date’s double cheeseburger can masquerade as art.

Transform 134

Transform Marketing Mix User-Generated Social Media Marketing 134

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 131

Inbound Marketing Marketing Mix Education Marketing 131

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

Marketing Mix 123

Marketing Mix Social Media Marketing Marketing Marketers 123

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. See the difference?

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients.

Branding 70

Branding Price CRM Marketing 70

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

Author: Peter Bell Running, in some ways, is a lot like content marketing. Content marketing can sometimes feel the same. This very concept was explored at the Marketing Cloud All-Stars Debate I took part in at Technology for Marketing (TFM) in London this week. For one, I love running, I really do.

Thought Leadership 134

Thought Leadership Promotion Marketing Mix Advertising 134

Marketing Insider Group

MARCH 27, 2020

If you’re a regular reader of our content, you may have noticed that in light of my own feelings, I’ve been focused on basically a “business as usual” approach. Creating content, helping our customers, taking walks, even doing yoga – and bourbon. Stick to your content marketing plan!

Thought Leadership 143

Thought Leadership Health Finance Marketing 143

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.

Thought Leadership 134

Thought Leadership Social Media Marketing Marketing Mix Branding 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. When we need information, we can find it instantly.

Transform 110

Transform Entertainment Marketing Marketers 110

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Digital Marketing 142

Digital Marketing Whitepaper Communications Fashion 142

Adobe Experience Cloud Blog

AUGUST 7, 2013

To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. How to talk with each of your customers individually, rather than at them as a group. So how can marketers do these things? How to engage your audience with cross-channel conversations, listening and responding effectively.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Martech

JULY 18, 2022

Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests.

Marketing Mix 109

Marketing Mix Digital Marketing Content Marketing Management 109

Marketing Insider Group

JANUARY 31, 2017

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view.

Marketing Mix 109

Marketing Mix Marketing Marketers Customer 109

Marketing Insider Group

OCTOBER 22, 2013

Almost 2 years ago I wrote “ the one chart everyone in marketing needs to understand ” to suggest that content is the new advertising. My Lessons for Marketers. Customers continue to tune out promotional marketing in traditional channels.

Advertising 105

Advertising Advertisers CMO Marketing Mix 105

Adobe Experience Cloud Blog

APRIL 9, 2014

Ann shed some light on one of my favorite topics – what content marketers can and can’t take from traditional (aka “old school”) publishers. While there’s plenty that content marketers can learn from traditional publishing, content today should go beyond that model. Let them talk to your current customers.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Hubspot Marketing

JULY 28, 2023

Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you're just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience.

Price 98

Price Marketing Mix Key Performance Indicator Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works.

Inbound Marketing 102

Inbound Marketing Whitepaper Marketing Mix B2C 102

Marketing Insider Group

MARCH 3, 2014

In the same article, Jim Stengel, former Chief Marketing Officer at Proctor & Gamble stated that nearly all successful marketing starts with deep analysis of the market and the use of customer insights. And budget decisions should be set based on data, analytics and customer insights.

CMO 110

CMO Marketing Marketers Marketing Mix 110

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Plan your Content. Read Part 1: Lead Generation and Nurture.).

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Rock Content

APRIL 2, 2020

As marketers, we are inundated with content: the strategy of it, the creation of it, the promotion of it, and most importantly, the analysis and testing of it. Through this fog of content, it can be difficult to keep tabs on what’s changing around us, and to recognize trends that are occurring in content marketing best practices. .

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97