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How to inflation-proof your marketing in 2025

Martech

These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4% Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI. revenue decline.

Transform 115
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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Process: What’s the process for getting your product to your customers?

Price 117
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10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Adobe Experience Cloud Blog

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. That means it’s more important than ever to include custom content in your overall marketing mix.

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Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Successful sales reps and marketers need to be good at publishing, too. The Content Marketing, Social Media and Social Selling Recipe. How Marketing Departments Can Use Content To Accelerate Sales.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience

Adobe Experience Cloud Blog

At Marketo we use a variety of visual content, particularly on our social channels, and we have found high engagement rates and an increase of new leads. Using visual content on b2b social media allows a customer or prospects to absorb information at a glance. How do I create complete campaigns that leverage visual content?