Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Adobe Experience Cloud Blog

MAY 22, 2019

In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing. Think telemarketing calls, radio ads, or postal campaigns.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? One that is engaged.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing 88

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 88

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JANUARY 21, 2015

These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers. Marketers also need to hone their storytelling craft if they want to compete in the battle for customer attention and reach their audiences. This is why marketing is hard.

Telemarketing 111

Telemarketing Entertainment Shipping Advertisers 111

Adobe Experience Cloud Blog

AUGUST 24, 2015

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. Strategy #1: Content Marketing. 1 challenge. (I

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Telemarketing 94

Telemarketing Marketers Marketing Customer loyalty 94

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. How to create valuable content on a small business budget? What are the most successful lead sources?

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Adobe Experience Cloud Blog

JUNE 26, 2015

As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern. Find out her career interests: Which type of marketing does she envision pursuing? Does she like engaging with customers, or does she prefer being tied to new business?

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Marketing Insider Group

NOVEMBER 14, 2013

The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! So stop creating marketing that stinks.

Telemarketing 103

Telemarketing Direct Mail Millennials CMO 103

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

DECEMBER 7, 2010

It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

JULY 27, 2010

One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently (..)

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

OCTOBER 5, 2010

Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. This also brings marketers into the dicussion around real value created for the organization.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. But how do you measure brand value in the social age?

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Less People.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75