Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 123

Marketing Strategy Content Marketing Marketing Marketers 123

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. To determine the best approach, start with the following: Set marketing goals and objectives.

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 90

Whitepaper Customer eBook Energy 90

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $500 Because marketing is an ever-changing industry, investing in learning opportunities makes your team well-equipped to excel in their day-to-day tasks. Training can come in the form of ebooks, blog posts, or webinars. Lee says, “We always make sure to allocate funds for market research and consumer analysis.

eBook 142

eBook CRM User-Generated Marketing 142

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator 74

Key Performance Indicator eBook Market Research Shoppers 74

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

OCTOBER 14, 2010

It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Customer Journey 121

Customer Journey Market Research SEO Content Marketing 121

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including ebooks, checklists, and discount codes.

PR 102

PR Customer loyalty User-Generated Marketing 102

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 75

Global Marketing Marketing Strategy SEO User-Generated 75

Digital Marketer

APRIL 6, 2023

And here is content created for teachers. You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Want to get certified in Content Marketing? For instance, Canva creates tailored messages for each of its target groups.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Rock Content

SEPTEMBER 20, 2023

The Essentials of a Go-to-Market Strategy As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Technical SEO : These are the optimizations you make to the backbone of your website.

SEO 119

SEO B2C PR Whitepaper 119

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Download Your Free Template Now.

Price 144

Price CRM Marketing Marketers 144

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Rock Content

SEPTEMBER 30, 2020

Thought leaders of the market, researchers in the field, well-known consultants, and other specialists may have a unique perspective on the topic you will approach. Use all the tools you have at hand: ads on Google, Facebook, and Instagram, posts on LinkedIn, and your Content Marketing strategy.

Communications 115

Communications eBook Food Advertising 115

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

JULY 20, 2021

Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf. The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become. Put It All Together. Further Resources on Ultimate Guides.

Promotion 144

Promotion User-Generated Shoppers Energy 144

Rock Content

JULY 13, 2023

This content will cover the following topics: Download this post by entering your email below Do not worry, we do not spam. Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. If you do so, your email marketing strategy will be more effective.

CRM 79

CRM eBook Communications B2C 79

Rock Content

DECEMBER 7, 2020

It is largely linked to Content Marketing. Mobile Marketing. Strategic Marketing actions for mobile devices. Market research. A study that is carried out to obtain a current view of the market in which the company is inserted. Funnel (Sales Funnel). Also known as a conversion funnel. M-commerce.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Hubspot Marketing

JANUARY 17, 2024

Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience. Industry Trends Template To stay ahead of the competition, you need the latest industry insights.

Non-Profit 89

Non-Profit Transform Marketing Plan Communications 89

Adobe Experience Cloud Blog

JUNE 12, 2012

Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation. Paying attention to your prospective customers’ and thought leaders in your industrys’ tweets is probably the cheapest form of market research and career development there is.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

JUNE 29, 2017

If you’ve spent any time learning about digital strategy, you’ll have heard the term “content marketing.” You want this content to be the first step for prospects entering your sales funnel. Put your best content behind forms. The 4 Step Method to Converting Consulting Leads into Clients Online.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Orbit Media Studios

NOVEMBER 21, 2022

Pro Tip: According to marketing research by Abbie Griffin and John Hauser at Nielsen Norman Group , by 20-30 interviews you’ll have achieved information saturation, uncovering 90-95% of what your customers need. Content Strategy: Clarify how content serves your brand and business. Blogs may hold your organic traffic keys.

Copywriting 66

Copywriting Logistics Customer Marketing Strategy 66

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. How do they consume content?

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Plan your Content. Read Part 1: Lead Generation and Nurture.).

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8