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Why Is Content Marketing Important (Especially in 2025)?

Exposure Ninja

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

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Leads vs. Prospects: What’s the Difference Between a Lead and Prospect?

Lusha

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Using Content to Help Leads Creating helpful content is a great way to nurture leads.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

Brand Awareness : Make your brand more visible and recognizable in your target market. Organic Growth Strategies : Content Upgrades & Lead Magnets : Offer valuable resources (e.g., ebooks, white papers, templates) in exchange for email sign-ups. This encourages repeat business and loyalty.

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Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, were pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. If you want to try riskier ideas, you need executive support.

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Insider Tips for Using ebooks in Your Content Marketing

OnDemand CMO

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush. Source: G2.

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How Content Marketing & PR Combined Can Generate Leads

Hubspot Marketing

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels.

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