Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Search Engine Land

APRIL 8, 2024

Offer to collaborate on content or ask for their opinion on a topic related to your website. If they find value in your content, they may link to it or share it with their audience. Content Promotion: Create high-quality, informative, and shareable content on your website.

Finance 98

Finance Manufacturing Health Education 98

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It closes a gap – content marketing should answer a business question or problem.

Whitepaper 105

Whitepaper Content Marketing Marketing Marketers 105

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Why is Webinar Marketing Important for B2B Businesses? When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want.

Content Marketing 84

Content Marketing Whitepaper Thought Leadership Retail 84

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

MARCH 24, 2021

Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 142

Branding Transform Whitepaper User-Generated 142

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Neil Patel

DECEMBER 3, 2021

Once you get to the writing phase, subject matter experts offer the most valuable service of all: subject-specific content that is truly accurate and relatable. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Content plays a vital role in selling complex technology. Product sheets.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Promote the content.

SEO 123

SEO B2C PR Whitepaper 123

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 68

Digital Marketing Marketing Strategy Whitepaper Marketing 68

Content Marketing Institute

JULY 9, 2018

Thought leadership #content should be centrally managed w/ a playbook & governance, says @MatZucker. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing. Many also keep thought leadership content in a protected bubble. Click To Tweet. Speak to your brand purpose.

Thought Leadership 105

Thought Leadership Whitepaper Manufacturing Education 105

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content. Just make sure the content has value and is not self-promotional. Start small.

Whitepaper 126

Whitepaper Food CRM Promotion 126

Rock Content

SEPTEMBER 14, 2017

the Saleslion) that read: What do the solar eclipse and content marketing have in common? And that we should stop making marketing analogies for everything that’s happening in this world. Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Educational.

Content Marketing 54

Content Marketing Whitepaper Marketing Marketers 54

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Optimize your content depending on your marketing channel for higher returns.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

Duct Tape Marketing

AUGUST 29, 2017

The Know stage is the phase where people first become aware of your business, and it’s your job to put a piece of content out there that get’s their attention. Types of content: Blog posts answering common client challenges (to help boost SEO). Blog content around specific topics. White papers.

Customer Journey 58

Customer Journey Customer Whitepaper eBook 58

Marketing Insider Group

APRIL 24, 2012

I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Is Content Strategy Just For Large Companies? Content marketing is not as hard as small company marketers may fear.

Whitepaper 84

Whitepaper Inbound Marketing Traditional Marketing Promotion 84

Sachs Marketing Group

JUNE 21, 2023

How to Increase Brand Awareness through Digital Marketing Digital marketing provides an array of tools to increase brand awareness. By adopting a multi-channel approach, including social media, email marketing, content marketing, and SEO, you can reach a wider audience and make a more significant impact.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Exposure Ninja

AUGUST 8, 2023

This section will explore the marketing techniques you can use to connect with these people. PPC PPC (Pay-Per-Click) ads are a great way to promote your service-based business to someone who hasn’t heard of your business or your service before. This can include access to webinars, whitepapers, or discounts on services.

Law 98

Law Price Finance Marketing 98

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

Whitepaper 80

Whitepaper Entertainment Education Content Marketing 80

Duct Tape Marketing

JUNE 29, 2017

Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Adobe Experience Cloud Blog

JUNE 13, 2011

Thought leadership rules B2B marketing because it appeals to prospects at all stages of the buying cycle. Relevant content develops trust with today’s self-educating buyer and shares best practices to build demand and brand awareness. Other best practice content includes webinars and white papers.

Whitepaper 98

Whitepaper Transform Thought Leadership Price 98

Litmus

FEBRUARY 17, 2021

Having a documented email marketing strategy is a great way to keep your team aligned, and it provides a reference point in case you need a refresher on your goals. Suppose you already have a content marketing strategy or a marketing strategy document of some kind. More educated leads. More revenue. And right now.

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126