Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

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Whitepaper Customer eBook Energy 90

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

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Whitepaper Marketing Marketers eBook 85

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Whitepaper Promotion Customer Acquisition Content Marketing 134

Hubspot Marketing

MAY 29, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

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Whitepaper eBook User-Generated Marketing 131

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

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Email Marketing Customer Journey Whitepaper Marketing 122

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Incorporating both hard and soft CTAs into your content is essential. Email marketing is a powerful tool for nurturing leads. Understanding the marketing funnel Let’s talk about the marketing funnel.

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Whitepaper Email Marketing Customer Journey Education 93

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

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Whitepaper eBook Education Price 145

Hubspot Marketing

SEPTEMBER 27, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 78

Whitepaper eBook User-Generated Marketing 78

Hubspot Marketing

APRIL 5, 2023

Gating content generates top of the funnel leads. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Demand Creation: Education Channels and Content Types Social Media Platforms: LinkedIn, Twitter, Facebook, TikTok.

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Inbound Marketing Whitepaper Real Estate Non-Profit 132

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

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Whitepaper eBook Shipping Email Marketing 77

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! But a larger company really needs a team of content creation. What does a content marketer do? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. From a content marketing perspective, how do you go from poor to average to extraordinary?

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Whitepaper Education Content Marketing Market Segmentation 92

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. To look even deeper into your topic, explore industry-adjacent niches that can help drive even more content ideas. Let’s stay with our digital marketing example.

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Whitepaper Digital Marketing SEO Email Marketing 145

OnPassive Marketing

MAY 2, 2022

Online marketing can be divided into three main categories: web traffic, email marketing, and social media. You can generate web traffic by promoting your website through paid advertising, organic search engine optimization (SEO), and other online marketing techniques. What are the Benefits of Lead Generation?

Whitepaper 61

Whitepaper Email Marketing Promotion Communications 61

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Content Marketing: Creating high-quality content relevant to your target audience can help you attract new visitors to your website or blog.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Like all content marketing, titles play a crucial role in getting the webinar clicked on. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Thought Leadership 131

Thought Leadership Whitepaper Promotion Marketing 131

Customers.ai

JUNE 8, 2022

Yours might involve organic social media, Facebook ads, email marketing, pay-per-click (PPC) ads, SMS marketing, or content marketing. How to Build a Digital Marketing Funnel: Step-by-Step Guide. Open your dashboard and create a new Free E-book / Whitepaper Download Offer.

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. The podcast is just one part of their content marketing strategy. SEO should lead with intent.

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Thought Leadership Whitepaper eBook User-Generated 89

Sachs Marketing Group

AUGUST 12, 2023

Content Marketing Content marketing is an essential digital marketing strategy that revolves around the creation and sharing of valuable and relevant content. By offering content that resonates with your audience’s needs and interests, content marketing aims to build trust and credibility.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

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Content Marketing Branding Thought Leadership Whitepaper 65

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Sachs Marketing Group

JANUARY 30, 2023

Content Marketing Content marketing involves creating and sharing valuable content, such as blog posts, articles, and videos, to attract and engage potential clients. Content marketing can help law firms establish themselves as thought leaders in the industry and provide valuable information to potential clients.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Rock Content

SEPTEMBER 17, 2020

For this, using Inbound Marketing is essential. It is necessary to offer valuable content and prepare your brand to obtain prospects that will be gradually prepared to buy. The main Inbound strategies are: Content Marketing (with a blog); SEO (for the website and its content); Social media campaigns.

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Whitepaper Inbound Marketing Education eBook 75

Search Engine Land

MARCH 29, 2023

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

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Pharmaceutical Whitepaper Millennials User-Generated 94

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise.

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Whitepaper eBook Thought Leadership Content Marketing 134