Content Marketing Institute
APRIL 5, 2018
She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.
Hubspot Marketing
OCTOBER 30, 2022
One-third of marketers publish content a few times a week, while another third publish daily. Just 13% of marketers put out content multiple times a day. We also asked content marketers about the biggest challenges they face with their content strategy. The Most Important Marketing Metrics and KPIs.
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Scoop.it!
FEBRUARY 2, 2023
Even if the product doesn’t directly correlate with the person’s appearance, showing people who look like the target audience using that product is likely to be more successful and should be integral to any content marketing plan. Practical considerations Localizing your marketing is a very practical thing to do.
Hubspot Marketing
JULY 30, 2023
For both organic and paid content, web traffic, sales, lead generation, impressions/views, and engagement likes and comments are the top metrics. Unsurprisingly, when posting paid content marketers prioritize web traffic, sales, and leads, while views and engagement are slightly more important for organic content.
Marketing Insider Group
JUNE 8, 2020
I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.
Marketing Insider Group
AUGUST 31, 2015
The biggest mistake in content marketing is making the content all about you. In fact, I’m not even sure promotional content qualifies as content marketing. On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content.
Rock Content
NOVEMBER 24, 2020
Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. What is a Global Content Marketing strategy?
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