Remove Content Marketing Remove Industry Insights Remove Thought Leadership
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Thought leadership: The human element your marketing needs

Martech

In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. That’s where “thought leadership” comes in. What is thought leadership again? Some examples of thought leadership might include: Trend-forecasting articles.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Here are a few effective strategies to encourage interaction: Include high-value, relevant content. Personalize content based on data. Does That Matter?

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6 Ways to Guarantee Your Guest Post Gets Rejected

Adobe Experience Cloud Blog

Editors love guest posts for this reason, with 96% reporting a desire to maintain or increase the amount of guest content they publish. Editors want more contributed content, but there’s a catch: Not all new ideas are created equal. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Utilizing LinkedIn Live is a great way to reach new audiences with your previously live-streamed content—just be transparent that the event is a rebroadcast. Create thought leadership content.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

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