Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 75

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 75

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. This is something that Google understands pretty well.

Global Marketing 82

Global Marketing Marketing Strategy SEO User-Generated 82

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Rock Content

DECEMBER 13, 2023

Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. It is a broad market, and understanding what drives your target customer is how you break it down. B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 87

Price Market Segmentation SEO Market Research 87

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. These approaches not only engage your audience but also provide you with content that can be leveraged in future marketing efforts. Want to get certified in Content Marketing?

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

SMA Marketing

FEBRUARY 29, 2024

Whether you’re an experienced marketing executive or a new small business owner, choosing relevant keywords for your brand may seem daunting. Rest assured, SMA Marketing is here to help! A target audience is the specific group of people most likely to be interested in your product or service. Happy keyword researching!

SEO 52

SEO Market Research Product Target Market 52

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Millennials 110

Millennials Inbound Marketing PR Health 110

Businesses Grow

AUGUST 14, 2023

His ChatGPT prompt cleverly pits great marketing minds against each other to create the best web copy! Prompt: Imagine you’re a top funnel marketing strategist and you’re in a battle against Russell Brunson, Gary Vee, and Ryan Deiss. Moderate marketing efforts by bicycle manufacturers and retailers.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Rock Content

OCTOBER 16, 2020

In today’s day and age, where the entire world has turned into one big global village, people have found new and innovative ways to generate stable incomes through Digital Marketing. By growing your business online through e-commerce, affiliate marketing , and being a digital influencer. It also helps to have a unique brand.

Affiliate Marketing 66

Affiliate Marketing Key Performance Indicator Digital Marketing Inbound Marketing 66

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. A summary of the article: Three scenarios What is Strategy The Strategy Kernel Marketing Strategy Kernel Content Marketing Strategy Kernel Back to the Three Scenarios A dual-speed model.

Content Marketing 78

Content Marketing Marketing Marketers Marketing Strategy 78

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. The key to success on the Internet is the use of qualified content marketing , which helps to attract and nurture the client, serving as a great ally to the sales team. It is no use, however, to focus only on one type of content.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Rock Content

SEPTEMBER 6, 2023

You can increase your chance of being the one agent who truly stands out by ensuring your marketing content is easy to find, answers important questions, and convinces people that you really know your stuff. The Landscape of Real Estate Marketing The real estate industry is nothing if not competitive these days.

Real Estate 84

Real Estate PR Marketing Marketers 84

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. You’re not alone.

Marketing Plan 76

Marketing Plan Shipping Marketing Mix Marketing 76

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Branding 142

Branding Transform Customer Acquisition Customer 142

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand.

Branding 87

Branding B2C Promotion Thought Leadership 87

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 95

Whitepaper Market Research Brand Management Content Marketing 95

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. However, there’s no point in having access to all of that targeting power if you can’t take full advantage of it and use it towards your overall marketing efforts. Sponsored Content Ads.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation?

eCommerce 87

eCommerce Shipping Price User-Generated 87

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Then you’ve probably looked at LinkedIn ads.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Gate Your Content Strategically. Personalize More Touch Points.

User-Generated 140

User-Generated CRM Marketing Marketers 140

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

SEO 93

SEO User-Generated Advertising Advertisers 93

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 107

PR Customer loyalty User-Generated Marketing 107