Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Scoop.it!

JULY 18, 2024

Geographical location: If you’re a nationwide or global company, sorting customers by their location enables you to target them with localized content. This means you can notify them of deals in their area, display prices in the correct currency, and include your localized virtual phone number in your ads.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Content Marketing Institute

JANUARY 24, 2019

Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Pricing: Plans start at $50 a month.

Transform 110

Transform Price Analytics Social Media Marketing 110

Hootsuite

JANUARY 10, 2024

Price: Free! Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. It’s become the default name for “AI content creation.” Price: Free! And if you want suggestions based on an image or video?

Price 132

Price User-Generated Copywriting Marketers 132

Hubspot Marketing

MARCH 5, 2021

Content marketing strategies. Or maybe you come out of it with a ton of ideas on how to improve your content marketing strategy. The features could be something like price or customization potential. Content Marketing Analysis Template. As a content marketer, this is my favorite template.

Price 144

Price CRM Place Marketing Strategy 144

AWeber

JANUARY 30, 2024

Lets you easily create high-performing, personalized, and segmented email campaigns User-friendly, drag-and-drop interface that doesn’t require heavy training or onboarding 24/7 customer support Generous free account available “There are so many fantastic features that make email marketing that much simpler. month Plus plan: starting at $20.00/month

eCommerce 118

eCommerce Shipping Price User-Generated 118

Hubspot Marketing

MARCH 27, 2020

Research — If you haven't yet discovered your target audience, you may need to invest in market research. For instance, this post shows you how to conduct market research yourself. Automation — Services exist to automate most of the marketing process for you, like organizing leads and website management.

Advertisers 144

Advertisers Advertising Marketers Marketing 144

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Pricing: Free. Pricing: Free Basic Plan; Individual Plan;$7.95/month, Pricing: Free.

Price 145

Price CRM eBook Marketers 145

Marketing Insider Group

JULY 5, 2015

Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. What The Content Marketing and Relationship Currency Facts Tell Us. Maybe too much content, actually.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 121

Price Market Segmentation SEO Market Research 121

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Pricing ChatGPT offers a free tier and ChatGPT Plus for $20 USD/month.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. You should also take note of their pricing and any discounts they're offering customers.

Shipping 98

Shipping Whitepaper Price eBook 98

Adobe Experience Cloud Blog

AUGUST 7, 2013

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. We set out to answer these questions, and came up with a comprehensive resource for all things related to modern email marketing. Author: Jon Miller Buyers today are empowered.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketers 134

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Take a Look at the Pricing.

Marketers 143

Marketers Marketing Inbound Marketing Advertising 143

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 128

Customer Market Research Target Market User-Generated 128

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Neil Patel

SEPTEMBER 28, 2020

content or advertising) and ask your agency how they’d build a strategy to accommodate one specific goal (i.e., how would you increase sales for my worst performing products using content marketing?). Neil Patel Digital — Best For Content Marketing & Digital Strategy.

Advertising 143

Advertising Advertisers Market Research Digital Marketing 143

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Another example is the restructuring of pricing for an Enterprise Plan, which led to a 50% increase in enterprise sign-ups within three months.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. However, they are expensive to run.

Advertising 138

Advertising Advertisers Price User-Generated 138

Scoop.it!

SEPTEMBER 14, 2023

You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. Look at their content marketing strategies as well. Analyzing your competitor also means analyzing their product offerings and pricing models.

Marketers 111

Marketers Marketing Health User-Generated 111

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs.

Retail 133

Retail Marketers Marketing Communications 133

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Neil Patel

OCTOBER 29, 2020

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? Use previous sales, competitor research, and market research sources like Ubersuggest and Google Trends to find the answer. There are lots of digital marketing channels you can choose from.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as content.

Marketers 111

Marketers Marketing Thought Leadership User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. This is an excerpt from “The Marketer’s Guide to Luxury Content.”

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Search Engine Land

JULY 28, 2023

If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. The best AI video generators for marketers Many marketers can get the upskilling or reskilling they need to learn how to use the powerful AI-based tools that YouTube creators use now.

User-Generated 94

User-Generated Transform Food Price 94

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Marketing 95

Neil Patel

FEBRUARY 11, 2021

You can create an online class on just about anything, whether it’s how to do the splits in 30 days, content marketing, or getting out of debt. Before diving in, do some market research to ensure there’s an audience for your product. Prices run between $39 to $119, depending on the provider.

Real Estate 145

Real Estate Food Price Advertising 145

Neil Patel

FEBRUARY 13, 2023

Expanding or rebranding during these times is likely not a great idea; instead, focus on strengthening your core business marketing practices and doing away with what doesn’t work. Check out some of my blog posts on marketing essentials to get a better idea of how to do this: What Is Digital Marketing?

B2C 119

B2C Marketers Marketing Price 119

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Here we break down how people search and how their keyphrases give us clues into how best to satisfy the needs of our visitors through content and SEO. No content marketing program? Case studies.

SEO 117

SEO eCommerce CRM Analytics 117

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

JANUARY 20, 2023

However, experimenting with influencer marketing does not necessarily come with a hefty price tag. For example, HubSpot Academy offers courses about content marketing, social media marketing, and sales, in digestible, interactive lessons. Training can come in the form of ebooks, blog posts, or webinars.

eBook 144

eBook CRM User-Generated Marketers 144

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. Contra Subject line: $500 for your thoughts on pricing ?

Food 130

Food Finance User-Generated Promotion 130

Lusha

NOVEMBER 11, 2024

What if you had a plan to handle market complexities and drive sales consistently? We’ll look at how to use data for decisions, set the right prices, get and keep customers, and more. ” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52