Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Today content is at the heart of our marketing strategies.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Adoption of new technologies is often the easy part.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Marketing Insider Group

MAY 31, 2021

IBM also uses storytelling effectively to communicate how new technology positively impacts businesses, people, and communities around the world. Ready to create inspiring and engaging content for your audience? Become One of the Best Brands in Your Industry on Social Media with Quality Content.

Branding 142

Branding User-Generated Education Communications 142

Martech

APRIL 19, 2023

As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. What today might look like mature and stable technology categories (e.g.,

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Content Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JANUARY 17, 2024

Marketing Plan Template The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That's why marketing plans need great presentation design. This will reinforce the logic of your ideas while adding more visual interest.

Non-Profit 113

Non-Profit Marketing Plan Transform Communications 113

Rock Content

AUGUST 11, 2020

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms.

User-Generated 72

User-Generated Law Transform Logistics 72

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

OCTOBER 11, 2018

Even if consumers won’t necessarily delegate their holiday shopping duties to Alexa this year, there are plenty of other ways brands can – and should – start to integrate voice-response technology into their marketing plans. Like most marketing journeys, the impending voice revolution is likely to start with a search.

Content Marketing 110

Content Marketing Marketing Marketers Retail 110

Hubspot Marketing

APRIL 5, 2024

That involves changing plans for major events like recessions, pandemics, and political turmoil. HubSpot’s State of Marketing Report ) What This Shows What’s immediately apparent from these strategy-related B2B marketing stats is that B2B leaders have to think ahead.

B2C 137

B2C SEO Transform Marketing 137

Duct Tape Marketing

APRIL 30, 2025

Mark is a thought leader in digital and content marketing, and in this conversation, he explores the intersection of AI marketing and what it truly means to be human in an increasingly automated landscape. And so my marketing plan is add more awe. That's the marketing plan for my event.

Marketing 73

Marketing Marketers Food Marketing Plan 73

Scoop.it!

FEBRUARY 7, 2023

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. That means creating tasks in your project management platform specifically surrounding these vital pieces of the overall marketing puzzle.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111