Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? The short answer is, yes.

Content Marketing 116

Content Marketing Law User-Generated Marketing 116

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. In 2011, I was appointed by SAP as their first Vice President of Content Marketing.

Content Marketing 106

Content Marketing Marketing Marketers Education 106

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. How can you stay ahead of what’s new? Reading this Content Marketing guide is an excellent way to start.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Sound familiar?

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! Your content should be strategic.

Content Marketing 78

Content Marketing Whitepaper Marketing Marketers 78

Duct Tape Marketing

DECEMBER 20, 2024

But theres more to it than just technology. These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Thats just where we are right now. MLaaS fills that gap.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Adobe Experience Cloud Blog

APRIL 6, 2018

Learn from Marketo Champions about the appropriate metrics for each stage of the buyer’s journey, what multi-touch and first touch attribution mean, how Marketo uses attribution to tie marketing programs to revenue and pipeline, and how to start leveraging the wealth of data in Marketo to improve your marketing ROI. Fearless Keynotes.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. The reason: convenience.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

JANUARY 10, 2022

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Content Marketing Institute

MAY 3, 2018

Reaching across department lines and working regularly with people on other teams that relate to content technology can help make sure you’re getting the most value from existing and new technology investments. We just spent a half-million dollars on this technology; make it work!”. The post Content Tech Overload?

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Marketing Insider Group

JULY 24, 2018

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 109

CMO Social Media Marketing New Technology Marketing 109

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. CMOs need to step in.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Adobe Experience Cloud Blog

JANUARY 7, 2015

2014 was a year of realization for many businesses, and many 2015 marketing strategies will reflect that. Today content is at the heart of our marketing strategies. Many marketers face the struggle to win over our audiences with engaging content and provide them with real value. This struggle is real.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

DECEMBER 8, 2020

This consists of vendor and third-party content. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. Image: FocusVision.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

JUNE 7, 2019

Setting up an automated behavioral flow is the best way to create a strong marketing strategy that reaches customers appropriately based on their actions. For example, many marketers use scheduling tools for social media marketing. This also needs team collaboration and coordination on creating and optimizing these posts.

Transform 134

Transform CMO Thought Leadership Retail 134

Marketing Insider Group

JUNE 23, 2020

Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever. Increase Traffic with Content Marketing. A successful web strategy takes many things into account.

Copywriting 111

Copywriting eBook SEO New Technology 111

Pam Didner

JUNE 20, 2022

As such, your team should be willing to embrace new technologies for the sake of agility and adaptability. Geos appreciate knowing they can count on a COE’s expertise and guidance on new technologies and marketing innovation. It’s also essential to demonstrate subject matter expertise.

Transform 96

Transform Marketing Marketers New Technology 96

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. 1: More Marketers Are Putting Audiences’ Needs First. 3: The Advent of AI for Content Marketing.

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Martech

APRIL 19, 2023

Technology is the source of business intelligence about customers and their behavior, critical information in formulating a marketing strategy. Inaccurate or incomplete information will make strategy formulation difficult. What today might look like mature and stable technology categories (e.g.,

CMO 121

CMO Customer Acquisition Transform User-Generated 121

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Hubspot Marketing

APRIL 22, 2018

Keep in mind you'll need a content marketing strategy to reach your buyer persona. Check out HubSpot Academy's free content marketing training resource page. Want to learn the process? 20 Buyer Persona Questions to Ask When Identifying Your Audience. Questions About Their Personal Background.

Education 144

Education Inbound Marketing B2C Communications 144

Adobe Experience Cloud Blog

MAY 8, 2018

ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process , and offers multiple opportunities to close the deal. It allows you to track every marketing dollar and has the highest ROI among B2B marketing strategies.

Marketing 134

Marketing Marketers Thought Leadership Analytics 134

Neil Patel

DECEMBER 22, 2021

How Can Marketers Use NFTs (With Examples). Plenty of big brands are using this technology to drive their marketing strategies. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs. Are you using NFTs in your marketing?

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Unbounce

MAY 4, 2023

” Suddenly, AI is all marketers can talk about. Google and Microsoft are locked in an ( increasingly public ) arms race to deploy this new technology, which could totally transform how people find and engage with content online. moment in our collective consciousness —followed quickly by a collective “oh, $%!#.”

Copywriting 128

Copywriting Marketing Marketers User-Generated 128

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. That was the image AMEX wanted to build when they kick started a big Content Marketing campaign with a site called Open Forum — now Trends and Insights. We are sure you know that. So, why not do it too?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Animalz blog

APRIL 18, 2023

In the pursuit of increased publishing frequency, there is the risk of losing whatever flicker of uniqueness your content currently possesses. Your content will be articulate, accurate, even actionable… and still fail to do anything useful for your company. Great content marketing is about more than words on a page.

SEO 133

SEO Entertainment New Technology Content Marketing 133

Marketing Insider Group

NOVEMBER 25, 2019

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

Market Trends 112

Market Trends Transform Marketing Marketers 112

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Attendees are often looking for events where they can sharpen their skills and learn about new technologies. These technologies can include your own product. Education- and acquisition-driven goals include: New customer acquisition. Marketers who take the time to respond to these surveys are usually engaged and invested.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Marketing Insider Group

AUGUST 24, 2015

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. A mere 16 years later in January 2012, Kodak entered Chapter 11 bankruptcy and its stock was delisted from the New York Stock Exchange.

Product 104

Product Real Estate Retail Global Marketing 104