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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it.

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How to Create a Global Content Marketing Strategy

Rock Content

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. One of the main characteristics of this type of strategy is the need for customization. Read on to learn: What is a Global Content Marketing strategy?

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. Many of them also contain directions for creating content, writing A+ captions, and more. There are five modules of content.

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not.

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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Table of Contents What do SEO services do? Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. Let’s dive in.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

Product marketing is where sales, marketing, and product development overlap. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.