Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. How it helps you Internal handoffs are one of the easiest places for important context to get lost.

CRM 56

CRM User-Generated Finance Price 56

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. They’re at a place where they need to focus all in on what they’re doing.” Who’s running my retirement plan?’” All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding 76

Branding Millennials Finance CMO 76

Hubspot Marketing

NOVEMBER 21, 2024

My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.

Video Marketing 132

Video Marketing Marketing Strategy Transform B2C 132

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Sprout Social

MAY 29, 2025

While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

SocialPilot

APRIL 23, 2025

When you set all those components, click the “ Schedule ” button to schedule your content to go live on your established date. Scheduled YouTube Video With all those elements in place, you’re good to go. You will see a notification that lets you know whether you planned the video successfully.

User-Generated 97

User-Generated Management Law Entertainment 97

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price 51

Price CRM CMO User-Generated 51

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketers 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Optimize Your Videos for Search.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Content Marketing Examples.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? You notice one key difference.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Jeff Bullas

NOVEMBER 13, 2022

The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). This allows businesses to place digital assets in the real world for your audience to come across. Place brand logos or advertising in community spaces or corporate metaverse.

User-Generated 306

User-Generated Shipping Advertisers Advertising 306

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Your blog is the foundation of your content marketing strategy. Leverage high-value gated content. Get serious about your blog.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Share your notes in a place where you can always access them. Are you part of that 88%?

Content Marketing 126

Content Marketing Marketers Marketing Energy 126

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. Video made a push. Google changed the game.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 77

Video Marketing Marketers Marketing eBook 77

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video gives your company a human face.

Content Marketing 106

Content Marketing User-Generated Marketers Marketing 106

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 77

Video Marketing Marketing Plan Marketers Marketing 77

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Place the video directly on a landing page.

Video Marketing 72

Video Marketing Marketers Marketing eBook 72

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Place the video directly on a landing page.

Video Marketing 58

Video Marketing Marketers Marketing eBook 58

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. Content Marketing b2b B2C' Ask and AOL combined!)

B2C 134

B2C Thought Leadership Marketers Marketing 134

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). But, what does it take to be successful in content marketing?

Content Marketing 77

Content Marketing Marketers Marketing Analytics 77

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 14, 2019

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. It makes sense.

User-Generated 134

User-Generated SEO Thought Leadership Content Marketing 134

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketers 59

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

JULY 15, 2011

Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. – 6:00 p.m.

Event Marketing 104

Event Marketing Marketers Marketing Video Marketing 104

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. HANDPICKED RELATED CONTENT: Do You Know Your Why? Content marketing’s heart in your hands.

Fashion 111

Fashion Education Entertainment Content Marketing 111

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

OCTOBER 12, 2020

But as time went on, marketing certifications have evolved and may be an excellent opportunity for many. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started. Marketing certifications can also validate your existing knowledge. So, what will you learn?

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145