Animalz blog

JULY 3, 2025

Remember when content marketing meant something other than chasing keywords? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Resources: How Jess Cook Turns C ontent and PR into a Power Couple at Island 3. That world is back. Requirements: $1k-20k monthly budget for sponsorships.

PR 109

PR CMO Logistics SEO 109

Animalz blog

JULY 1, 2025

Only projects with real go-to-market support make it onto the roadmap. About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door.

Promotion 62

Promotion Thought Leadership PR Education 62

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 142

PR Whitepaper Content Marketing Marketing 142

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization.

PR 126

PR Whitepaper Content Marketing eBook 126

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Trust me, it ain’t pretty. Step 4: Create!

PR 105

PR Whitepaper B2C Fashion 105

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 140

Content Marketing Marketing Marketers Finance 140

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

OCTOBER 19, 2020

As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. If you’re focusing on search engine optimization (SEO), earning links through content marketing is the best way to create a solid link profile for your domain. Guest blogging?

Whitepaper 145

Whitepaper PR Content Marketing SEO 145

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 114

Whitepaper Inbound Marketing eBook Outbound Marketing 114

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ The only difference was that they hadn’t published the content yet. We’re so glad you could attend

Whitepaper 92

Whitepaper PR Content Marketing Product 92

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Many different types of content are utilized with each one aimed for a different B2B sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketing 112

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

OCTOBER 24, 2012

We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want.

Customer 111

Customer Whitepaper PR Content Marketing 111

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. The basic difference between interactive content and normal content is that the users can interact with the former and are easily lured into taking a call-to-action. photo credit Pixabay.

PR 48

PR Whitepaper Transform Digital Marketing 48

Rock Content

APRIL 20, 2023

Lead generation shouldn’t be put on the back burner, especially not when it comes to product marketing. While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers focused primarily on brand building and awareness. Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Whitepaper 117

Whitepaper User-Generated Transform PR 117

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Considering the C-Suite’s increased engagement with content, marketers must be aware of the fact that Executives are taking a greater interest in the topics impacting their business. Financial Services.

Whitepaper 108

Whitepaper Information Technology Manufacturing Marketing 108

Marketing Insider Group

MAY 8, 2023

Whether we’re delivering blog posts or email campaigns, your content will be tailored to resonate with your audience and help solve their specific problems. If not, an inbound marketing agency can help you build your list by creating lead magnets, like eBooks or whitepapers, to attract new subscribers.

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. Look for industry leaders who can create meaningful content that connects with your target audience. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. HANDPICKED RELATED CONTENT: 15 Search Intent Tips, Examples, and Resources for SEO Keywords. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Finding an approach that incorporates all of this is vital.

SEO 117

SEO PR Digital Marketing Search Marketers 117

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in public relations In the PR world, metrics like media mentions may seem like an obvious mark of success.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Marketing Marketers 117

Backlinko

APRIL 17, 2024

Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. They offer the following services: Content production Content strategy Content refreshing We reached out to Mike to better understand what their unique selling proposition is.

SEO 117

SEO eCommerce PR Non-Profit 117

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. The voice you use for your brand depends on the persona you’re creating content for. How to Determine Your Brand Voice.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

JUNE 29, 2016

One question I hear often is “How do you create content at scale?” ” Of course, this question resonates most with smaller organizations; however, even larger organizations run their content marketing with lean teams (including us). Who’s editing for you? ”—well, it’s true.

eBook 91

eBook Thought Leadership Whitepaper PR 91