Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.

Content Marketing

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services.

User-Generated

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. But how you go about promoting an integrated marketing approach is where you might need some work.

Content Marketing

Martech

NOVEMBER 6, 2024

During these times, people unwind and scroll through their feeds, and they are more likely to engage deeply with content. Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. and again between 12 a.m. –

PR

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.

Manufacturing

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Processing.

Digital Marketing

Martech

NOVEMBER 12, 2024

As Joe Pulizzi, founder of the Content Marketing Institute, puts it, “Artificial intelligence is most powerful when humans and machines collaborate,” highlighting that success comes from a true partnership between people and technology. Build a learning culture that encourages curiosity, flexibility and growth.

Marketing

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Though organic methods often reach fewer people, the people who find your content through a search engine or by following you on social media are generally more engaged.

Branding

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Now, of course, you can’t get original content on your favorite streaming platform — that would be cool though, right? Are consumers content with your content?

Gen Z

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. This is the moment to leverage your email content to provide that final nudge needed to convert leads into paying customers. Does That Matter?

Email Marketing

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

Whitepaper

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

Customer

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing

Marketing Insider Group

JANUARY 6, 2025

Promotion Finally, you will need to consider the promotional channels you integrate into your marketing strategy. Cross-Promotional Efforts You can also work with other brands or personalities for cross-promotional campaigns. As you can see, each promotional channel has something unique to offer.

Product

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. Don’t forget to promote your research. Share via social media and email marketing.

Whitepaper

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO

Orbit Media Studios

JANUARY 8, 2025

Logos can also build trust in a content program. Heres how Jay Acunzo uses logos to promote his newsletter. But content marketers often collaborate with influencers on podcasts, events and webinars. What Do Experienced Marketers Do Differently? Put these up high on your most popular pages. Yes, please!

Copywriting

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Sprout Social

JULY 24, 2024

Metrics such as Net Promoter Scoreâ (NPS) and customer satisfaction score (CSAT) help you measure the customer experience. Net Promoter Scoreâ (NPS) Net Promoter Scoreâ or NPS tracks how likely people are to recommend your business to others. It’s a good indicator of how engaged they are with your content.

Customer

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Balance promotional and creative content.

Education

Martech

DECEMBER 6, 2024

Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media. This partnership will improve every step of content creation, from research to social promotion.

Transform

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. We receive tons of qualified candidates for each new role we promote.

Customer Journey

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Importance of Creating a Social Media Budget From marketer to marketer, I know our budgets are often limited.

Social Media Marketing

Set Up

SEPTEMBER 10, 2024

Marketers targeting Gen Z must prioritize authenticity, sustainability, and convenience to resonate with this audience. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content. How is your company implementing sustainable practices?

Gen Z

Martech

JANUARY 3, 2025

Organizations need to upskill marketers in this area if they want to get the most from their AI investment. Templates for scalable content creation As AI allows more people to create content, marketers will take on the role of keepers of the master templates.

Branding

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The question is: How do you promote your content the right way?

Customer