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As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Additionally, this gives you the chance to take up more realestate in someone’s feed. We’re growing, and I have more contentmarketing help now.
Though a relatively small sample size, the top three industries were Technology, RealEstate, and Healthcare & Life Sciences. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. However, not all product review content is created equal. Other no-nos?
This is the 3-Pack I mentioned earlier in the articleand its prime realestate for plumbers. But it also lets you share vital details, communicate with customers, and highlight promotions and events. ContentMarketing Creating helpful, high-quality content for your audience is a big part of SEO.
Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , ContentMarketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.
What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.
Though a relatively small sample size, the top three industries were Technology, RealEstate, and Healthcare & Life Sciences. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. However, not all product review content is created equal. Other no-nos?
In the age of Reels and AI videos, image content still drives high engagement, especially on Instagram, Facebook, LinkedIn, and Pinterest, when executed with intentional design and messaging. Viewers could ask questions in real time, making the experience engaging and highly interactive.
Post-purchase emails are prime realestate for upsells, cross-sells, and collecting customer reviews. While broadcast emails are great for announcements or promotions, trigger-based emails excel at delivering relevant, timely content that drives engagement and conversions.
Plan Content That Educates, Entertains, Inspires, and Sells Not every post needs to promote—but every post needs to serve a purpose. In 2025, the best brands don’t just post—they educate, entertain, inspire, and sell in a content rhythm that feels natural, not salesy. The magic number for most SMBs and agencies? Two to three.
The platform is testing promotionalcontent , which could mean big things for brands. If you want to reach real-time audiences in a fresh, low-noise environment, now’s the time to start experimenting. Why this matters: For marketers, this is a golden opportunity. Threads’ First Ad Test Ads are coming to Threads!
We’ve all experienced newsletters that are just one promotion after another. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A few strong examples of curated content newsletters are Mutiny and Creative Roots by Datalily. Zero personality.
You might also need to adjust keyword density or improve the content’s semantic relevance. Add FAQ Schema markup FAQ schema can help your content appear in rich snippets and AI Overviews, which gives you more realestate in search results. Re-promote Your declining content might just need a visibility boost.
” (Ads, Reddit, and AI Overviews take up that realestate). It builds on everything you already know about SEO, contentmarketing, and PR. And format your content clearly with subheads, summaries, and data points. ” The response mentioned Backlinko twice. That’s LLM seeding in action.
For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. For wellness, you use #HolisticMarketing; for realestate, #FirstTimeBuyerTips; and for B2B, #SaaSMarketing.
Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Read some more ideas for creative cover photos here.).
This is especially true for realestate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for realestate professionals can expand reach, establish trust, and help you close more deals.
Every year, I have tons of prospects who ask me, “Is contentmarketing right for my industry?”. Either they think they don’t need contentmarketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.
Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.
Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a contentmarketing strategy because providing value to your audience demonstrates your brand helpfulness.
So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Sorry about that!
ContentMarketing continues to be a successful way for marketers to increase lead attraction and conversion. What ContentMarketing trends in 2021 will follow the changes the previous year brought us? Reading this ContentMarketing guide is an excellent way to start. Interactive Content.
In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best contentmarketing. Every great business owner knows that committing to the best contentmarketing practices can take your profits to the next level. But what exactly are the best contentmarketing practices?
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective ContentMarketing Strategy. We believe that contentmarketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Contentmarketing and SEO are totally connected.
The video worked because it connected directly to the organization’s mission, which is to “produce, distribute, and promote campaigns that improve everyday lives.” A great example is realestate research site Adobo’s “ America’s Most P.C. Is the proposed content authentic? campaign prove otherwise. .
Contentmarketing has been overly complicated, explained, and misunderstood for TOO LONG. How does content lead to sales ? Does content really have revenue-driving value ? What Is and Isn’t ContentMarketing. ContentMarketing is the process of content creation & organization.
Use a click-to-accept Wi-Fi agreement as an opportunity to send users to your engaging #content. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day. Specially produced or curated content to air on screens. Conclusion.
Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable realestate. Stories can boost your content somewhere you know people will see it and help you build relationships with followers. Promote Other ContentMarketing Assets.
Contentmarketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and contentmarketing for startups might not be the first thing on your list.
I explain how long contentmarketing takes in this video: Video, like any other form of contentmarketing, needs a long-term strategy defined by a subject, tone of voice, and approach. That digital realestate is your little promo box and can drive engagement. Use End Screens to Promote Other Videos.
for redefining what marketing means to a company. Storytelling has been a pillar of contentmarketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial realestate. Storytelling Eclipses Promotion.
What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Their strategy consists of using contentmarketing to drive more traffic to their website and, ultimately, their local business. Let’s find out.
Though make sure to go beyond self-promotion to offer real value!). For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their realestate projects to learn more about the properties, with just a couple of taps. Promotecontent. Generate leads.
Another common way to generate leads on your website is through your content asset downloads. If your contentmarketing strategy is aligned with your lead generation efforts, you should already have assets that will interest your website visitors. We also leave a field for comments and questions. Asset Download.
Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.
Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. It’s Chi Renovation and Design, a renovation company with an active blog and keyword-optimized content. So why haven’t you created a killer blog yet?
I explain how long contentmarketing takes in this video: Video, like any other form of contentmarketing, needs a long-term strategy defined by a subject, tone of voice, and approach. That digital realestate is your little promo box and can drive engagement. Use End Screens to Promote Other Videos.
Having stellar SEO content to support E-A-T can improve your chances of scoring prime SERP realestate and outlasting the test of future Google algorithm updates. Note: MC means Main Content. Say a lawyer is creating content to help potential clients. Let these three pillars prop up the credibility of your content.
You don’t have to pack a bag and navigate industrial parks to promote your business anymore. Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors.
For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building.
Simple, straightforward and affordable, the app is a no-frills tool for smaller teams and agencies looking to collaborate on Instagram content. Sendible is another social publishing tool with features tailor-made for agencies looking to schedule and promote social posts for clients. Pricing: Base plan starts at $25/mo for two users.
Year after year, hundreds of marketers report increased efforts and spending on their contentmarketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.
You need to be engaging in email, texting, or social media marketing. Data from these campaigns help you properly execute your automated marketing. Your team needs to value and support contentmarketing. Genuine organic content will be how you engage your audience. Consider the marketing for a realestate agency.
Remember, it can make sense to include external voices in your content because an ally in creating a piece is an ally in promoting it. Increased service requests, decreased spending on a product can be the genesis of relevant content. Sometimes content ideas schedule themselves. Get the gist? mp_lazette Click To Tweet.
Understanding what makes your customers tick is key to successfully marketing to them. Harness the power of emotions and storytelling to make your contentmarketing more engaging. Use psychology tricks such as a feeling of exclusivity or scarcity to boost your marketing efforts, but be honest and don’t overuse them.
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