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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. Personalizing content. Ad targeting.

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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

This meant we secured coverage across both tech blogs and the national and international press. Essentially, a big news story has broken in your niche, and journalists want experts to give their opinions. Lifestyle content is constantly seeking tips and hacks from experts to answer its readers’ questions.

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5 Reasons Why You Should Believe in Agentic AI for Marketing

Sales Force: CMO

Agentic AI can optimize engagement and build relationships at critical moments in the overall customer lifecycle. Many marketers feel constrained by the amount of busywork in their jobs and feel like their role has become akin to machine operators. And unlike AI chatbots, agentic AI continuously learns from its interactions.

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Why mindset, not just tech, defines AI success in marketing

Martech

Moving from a ‘linear’ organization to a ‘hyperadaptive’ one Our current marketing organizations operate with industrial-age precision. Their strategy didn’t simply layer AI onto broken pharmaceutical processes. The hardware and software may arrive overnight, but upgrading how we think takes much longer.

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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

Stephanie Losee believes content teams must partner with the business rather than simply serve it. Pool budgets from different teams to fund top-tier content. About Our Guest: Stephanie Losee Stephanie Losee has spent the past decade leading content teams at some of the world’s largest companies, including Dell and Visa.

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B2B Personalization Is Broken – Here’s How to Fix It

Sales Force: CMO

Your teams are misaligned and operating in silos Marketing pushes MQLs, sales filters through them, and customer success waits in the wings until the deal is closed; there’s no shared direction. Engagement was spread across three roles: operations, procurement, and sustainability. A modern framework: Listen. Let’s make this real.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. A large multinational often operates several social channels in different regions and languages. Build customer relationships. Peloton and the U.S.

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