Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Email Copy We‘re comparing Copy.AI

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketing 141

Martech

MARCH 28, 2024

As vendors add more AI functionality to martech tools — and eventually create AI-powered user interfaces — marketing teams will move faster, getting more out of their technology and their people. Let’s examine specific use cases for AI in marketing. Data analysis with AI Today’s marketers are surrounded by data.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Hubspot Marketing

MARCH 12, 2019

HubSpot Marketing , which starts out free, has tons of lead generation that make it easy to capture, store, and nurture leads, including. It all plugs naturally into HubSpot’s free CRM , or you can easily integrate with your CRM, email tool, or customer data platform of choice. Popup Forms. Fundraising. Image Source.

User-Generated 145

User-Generated CRM Inbound Marketing Copywriting 145

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. conversion. Create a valuable course or guide.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Acquisition Marketing. Affiliate Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Unbounce Unbounce is a landing page builder with lots of page templates and features for AI copywriting and AI traffic optimization.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Neil Patel

APRIL 22, 2021

There are at least 8 ways to convert these free members into paying customers through email marketing. For example, take a look at Insightly.com, a popular CRM software service company: Tactic #2: Write a Benefit-Oriented CTA. Copywriters know that people buy products emotionally, then justify the purchase with logic.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing? Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. But fear not!

Product 81

Product Copywriting Price User-Generated 81

Hubspot Marketing

FEBRUARY 27, 2019

Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. Here are a few of our best copywriting tips for LinkedIn ads. Need a CRM to capture, track, and nurture your leads … for free? Check out Hubspot’s CRM software. Call-to-Action (CTA).

CRM 145

CRM Advertisers Advertising User-Generated 145

Sprout Social

SEPTEMBER 18, 2023

Marketing Talent: Paid media marketing specialists, copywriters and graphic designers. Marketing technology: Ad management platforms, conversion tracking tools, website analytics tool and social media analytics tool. It includes various expenses necessary to execute customer-focused marketing strategies effectively.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Duct Tape Marketing

APRIL 9, 2025

Here are some common program types youll come across, along with what they generally involve: Tactical Skills Courses for Marketing Consultants: Focused courses on specific marketing skills (SEO, Google Ads, email marketing, etc.). Usually, on-demand video lessons or workshops teaching you how to do a particular thing.

CMO 69

CMO Price Marketing Marketers 69

Marketing Insider Group

NOVEMBER 9, 2020

Distribution methods: Social media, third party sites, email marketing, etc. For us, Hubspot sort of competes with us on content, but not in any way in the real market. We don’t sell CRM so we partner with them on content. Landing page copywriting. Email Nurturing. Keyword Research and SEO Audits.

CMO 140

CMO Marketing Marketers SEO 140

AWeber

DECEMBER 5, 2022

Communicate like a human and a friend, not an automated marketing robot. Even though you’re writing an email, you want your content to feel like it was written by a human who’s speaking to other humans. Some email copywriters imagine their ideal reader sitting across from them as they write. Avoid marketing jargon.

Customer 106

Customer Shipping Direct Mail Copywriting 106

Neil Patel

AUGUST 16, 2021

Copywriters all over the world know the power behind a well-crafted headline. From here, you can use your email marketing to progress the lead through the sales funnel , building the relationship until the prospect is ready to buy. CRM – Zoho CRM. Email Marketing Services – Sendinblue.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Hubspot Marketing

JUNE 28, 2023

Email Marketing An understanding of email marketing can demonstrate your ability to design and execute effective campaigns that drive engagement and conversions. Email marketing remains a core channel for brands to reach their audience, so highlight this skill if it’s part of your background.

CRM 118

CRM Digital Marketing Management User-Generated 118

Scoop.it!

JULY 21, 2022

You can do that by utilizing Customer Relationship Management (CRM) software to learn how your customers respond and which demographics are more aligned with your pitch. If you are part of the 46% of companies who do not use CRM data, now may be the time to consider it. Source: superoffice.com. Try Bucket Brigades.

CRM 105

CRM SEO Copywriting Promotion 105

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. Nurture leads and upsell customers with email marketing. Personalization.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

OCTOBER 15, 2024

With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. This can include online forms, referral links, or a dedicated email address. This helps prioritize follow-up actions.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Hubspot Marketing

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. Don't buy or rent email lists. Don't use all caps anywhere in your email or its subject line.

Law 98

Law Email Marketing User-Generated Communications 98

Hubspot Marketing

OCTOBER 24, 2023

Farfetch increased its email open rate by 31%. Farfetch is a luxury fashion retailer that experimented with AI and gave a fresh look to its email marketing campaigns. 5 Tips for Using Machine Learning in Marketing Machine learning can be highly beneficial, but you should know how to use it effectively.

User-Generated 136

User-Generated Price Retail Marketing 136

Customers.ai

DECEMBER 12, 2023

Email Automation Tools Email marketing automation tools are essential for ecommerce businesses, streamlining and enhancing communication by automating the creation, scheduling, and delivery of targeted email campaigns, ultimately nurturing customer relationships, driving engagement, and boosting sales with personalized and timely content.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Pam Didner

APRIL 2, 2021

Here are some examples: marketing automation and CRM integration, content management library in different countries, translation using machine-learning etc. Budget and KPI: Many marketers choose not to share the budget as part of their marketing plans. It’s a function of your marketing channels.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Rock Content

AUGUST 25, 2020

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. Email marketing.

Transform 95

Transform Whitepaper User-Generated Law 95

Econsultancy

FEBRUARY 9, 2022

“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. ” AI copywriting: An overview. But what it is, is optimising an existing touchpoint, an existing communication, an existing CRM strategy, and optimising that language in order to say it better.

Copywriting 60

Copywriting Communications CRM Product Life Cycle 60

DIY Marketers

APRIL 23, 2023

To be successful you don’t just need to know what to do or what tools to use, you have to have substance In this list, I’ll highlight the top skills you need to master to achieve your marketing goals and create campaigns that deliver the results you’re looking for.

CRM 60

CRM Marketing Marketers User-Generated 60

Customers.ai

MARCH 21, 2023

This guide is here to help you with some tried-and-true email opening lines. Get crafty when writing an email and see the power it holds! You can also make use of email marketing tools to supercharge your campaign. And if you are a small business, you should try all the best marketing tools for success.

CRM 52

CRM Copywriting Outbound Marketing Communications 52

CXL

JUNE 16, 2022

Conversational marketing works because it personalizes the customer experience. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. The formatting looks like a standard email, rather than a template. From the greeting, users are put at ease.

User-Generated 107

User-Generated Real Estate Price Retail 107

Rock Content

JULY 13, 2023

Nowadays, it is helping businesses and marketers all over the world to reach customers , establish a relationship with them, and make more sales. First of all, imagine a company that offers CRM software. For this reason, he has been talking to the CEO about the possibility of acquiring a CRM system. How would its persona look?

CRM 98

CRM eBook Communications B2C 98

Lusha

MARCH 25, 2021

Check out Sales Technology Makes for Lazy Salespeople , a cautionary tale about one company that lost a potential customer because of poorly automated emails. . Enrich any system, database, or app with accurate email addresses, phone numbers, and company data. One automation tool that won’t fail you is Contacts API.

Transform 52

Transform CRM Thought Leadership Copywriting 52

Duct Tape Marketing

MARCH 23, 2023

It's something that is often thought as a reserved for a select few copywriters, marketing gurus, great communicators. Look with HubSpot CRM, get realtime data at your fingertips so your teams stay in sync across the customer journey. It's why more than 150,000 companies already use HubSpot CRM to run their businesses better.

Transform 95

Transform CRM Product Copywriting 95

Litmus

FEBRUARY 22, 2024

This month, we’re chatting with Alice Li —email developer, accessibility activist, and former Geocities webmaster. Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like?

Food 86

Food Transform PR Place 86