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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

For CAN-SPAM alone, fines can reach $51,744 for each email violation. Is it deceptive marketing, good copywriting or CRM gone rogue? They could tarnish not only your brands name but also email marketing as a channel. Because they appear bogus, I don’t feel compelled to open the emails.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Rethinking copywriting. Adapt email content and copywriting strategies using data and insights.

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My Favorite B2B Email Marketing Examples and What Teams Can Learn

Hubspot Marketing

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

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3 must-send emails to maximize your Black Friday campaign

Martech

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. We‘re seeking an expert email marketer to join our team.

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How to use landing page sales funnels to convert more visitors

Unbounce

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. This integration helps you track leads, automate follow-ups, and maintain engagement with your prospects.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.