AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 89

Email Marketing eCommerce Marketing Marketers 89

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. Sounds great, right?

Email Marketing 78

Email Marketing Marketing Marketers User-Generated 78

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this?

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

AWeber

MAY 6, 2022

The difference between plain text and HTML emails When to use plain text instead of HTML emails Do plain text emails improve email deliverability? How to make text-based emails look better Why you should clean up auto-generated plain text emails. What is a plain text email?

Copywriting 124

Copywriting User-Generated Email Marketing eCommerce 124

Hubspot Marketing

JANUARY 12, 2024

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. What is a P.S. in email? And when is using a P.S. a helpful addition to your lead-generating copy? Here are six ways to use the P.S. and enhance your email marketing efforts.

Direct Mail 98

Direct Mail Copywriting User-Generated Customer Acquisition 98

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. These people likely access your website from smartphones or tablets.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 140

Copywriting Email Marketing Entertainment Marketing 140

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. The best part?

Customer 90

Customer Copywriting Email Marketing User-Generated 90

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack.

Product 81

Product Copywriting Price User-Generated 81

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Your call to action is the prompt you give readers or users to take a desired action. CTAs are a critical component of marketing material. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Martech

FEBRUARY 8, 2023

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation.

Copywriting 101

Copywriting Automobile User-Generated Marketing 101

Hubspot Marketing

DECEMBER 12, 2023

As an experienced email marketer or a creative copywriter? So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. 9:15 AM: Dive into creative mode.

Transform 98

Transform User-Generated Marketing Marketers 98

Rock Content

JULY 31, 2023

Alternatively, you can explore the AI Persona Generator for creating personas. Best practices I learned using ChatGPT Prompts If you’ve tested ChatGPT at some point, you may have noticed that some responses are not very satisfactory, or sometimes they might even be generic or ambiguous. Both tools can be tested for free here.

Transform 93

Transform User-Generated Copywriting Communications 93

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Post-conversion tests: Email campaigns, nurture sequences, etc.

Price 105

Price eCommerce User-Generated Copywriting 105

Orbit Media Studios

JANUARY 31, 2023

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. The majority of homepage visitors don’t scroll, at least according to our research on B2B marketing websites. In GA4, Unique user scrolls is a metric.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You should optimize everything from your website to the CTAs on your landing pages and emails for desktop and mobile users. What is a call-to-action?

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Rock Content

SEPTEMBER 16, 2023

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What Other Types of Traffic Can You Generate? How To Scale Your Content Production In 10 Steps Relevance Google clearly labels paid advertising, so users know when a result is an ad.

User-Generated 80

User-Generated Transform SEO Digital Marketing 80

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Segment by users that converted vs those that didn’t.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. Bolt on SMS messaging to run multichannel marketing campaigns.

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hubspot Marketing

OCTOBER 24, 2023

Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. billion in the first quarter, compared with $116.4

User-Generated 109

User-Generated Price Retail Marketing 109

Digital Marketer

SEPTEMBER 19, 2022

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. Alex Cattoni – The Copy Posse.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Rock Content

OCTOBER 16, 2020

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What other types of traffic can you generate? 5 basic hacks to boost your organic traffic generation. What other types of traffic can you generate? Content Marketing.

User-Generated 119

User-Generated Copywriting SEO eBook 119

Buffer Marketing

DECEMBER 14, 2023

Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation. For example, you could create a carousel that walks users through setting up a specific software or tool.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Unbounce

MAY 16, 2023

Here are just some of the ways you can use AI in your social media marketing: Create social content. By now, we’ve all seen some kind of AI-generated content. These AI copywriting tools can write entire social posts, even customizing the messaging for your target audience and driving higher engagement. Target social ads.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61