Marketing Insider Group

NOVEMBER 6, 2019

The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Millennials and the younger “Generation Z” account for the largest proportion of today’s consumer base, as they include all people in their early 20s to late 30s.

Product 104

Product Gen Z Millennials Transform 104

Martech

FEBRUARY 23, 2023

Given that the largest percentage of marketers are millennials or Gen Z who’ve worked five years or less, business process concepts may be misunderstood. This simple change could save many hours. When asked to describe their day-to-day workflows, some may be unable to explain the term.

Gen Z 78

Gen Z Millennials Copywriting Management 78

Hubspot Marketing

AUGUST 14, 2023

Search engines are still dominant, but social search is growing in popularity in 2023, especially among Gen Z, Millennials, and Gen X. Here are some of the ways Byers suggests marketers leverage AI for web optimization: Conversion copywriting. (“Act AI can also help marketers optimize their websites.

SEO 95

SEO Gen Z User-Generated Millennials 95

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Zippia) 60% of TikTok’s audience comprises Gen Z users. National Retail Federation) Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Make sure to invite copywriting teams into the process to set clear guidelines and a consistent voice for your chatbot.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Unbounce

JUNE 23, 2023

I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people. Maybe you should dabble in writing and try to enhance your own skill sets using some of the copywriting tools such as Smart Copy or Jasper , or of course ChatGPT, but I do love that.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

AUGUST 18, 2022

These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

Branding 145

Branding Fashion Shoppers Food 145

Search Engine Land

JANUARY 3, 2023

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Why is stating your mission important?

Gen Z 92

Gen Z Food Health Millennials 92

CXL

OCTOBER 31, 2022

With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Drive traffic to your website?

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Digital Marketer

OCTOBER 31, 2022

Why hire a copywriter when I can just use email templates?!” “Who YES, even Millennials and gen-Z-ers prefer email to social media. Why hire a copywriter when I can just use email templates?! While copywriters might not be able to design a “pretty-looking email”…. “Email marketing is DEAD!” “AI

Email Marketing 84

Email Marketing Copywriting Gen Z Marketing 84