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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 92
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How SEO can work with digital marketing teams

Search Engine Land

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on.

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How one co-founder runs a zero-employee marketing agency with AI tools

Hubspot Marketing

For each client, she creates projects loaded with: Writing style samples from their favorite authors Company information and product details Brand voice guidelines Examples of approved content This means every piece of content has the right tone and context, without having to re-explain the brand with every single prompt.

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What Is Generative AI and How Does It Work?

Backlinko

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Claude can assist with tasks like AI copywriting and content generation, too. Like this: As a Google app, Gemini is integrated with many Google products. Use a friendly, upbeat tone of voice.

Transform 117
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I run a zero-employee marketing agency entirely with AI tools — here’s how

Hubspot Marketing

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. I give the GPT project details and information about the brand’s voice, style, product, and idiosyncrasies. I also add general information about the company and the product.

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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. Legal, financial, or health claims. So, whats falling behind in terms of social media performance? Use AI for social listening. Use human judgment here.

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

Or trust barriers, such as last-minute doubt about product quality. And learn about other products your web visitors are considering. As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co., Begin with the pages that offer the quickest wins, such as product and checkout pages.