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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, a law firm client might seek advice about filing for divorce in their state. For example, a hair salon customer might look for pricing information in their area. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.

SEO 116
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What Is Generative AI and How Does It Work?

Backlinko

Claude can assist with tasks like AI copywriting and content generation, too. Check out our in-depth guide to the top 5 AI writing generators , where we break down the features, pros and cons, and pricing of the best tools on the market. Claude can also analyze the content you upload (like a spreadsheet or a PDF).

Transform 111
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How persuasive email design can influence the ecommerce customer journey

Martech

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. For example, the initial asking price for a retail item sets the value to make the sale price more appealing. Dig deeper: Does your email copy persuade or sell?

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8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. If so, here are the eight golden rules of web copywriting that will help you reach your goals. Consumers want solutions that work.

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15 reflections on martech and more from 15 years of writing chiefmartec.com

Chief Martec

My parents had run a small ad agency, with my dad as an exacting copywriter. If there’s a law of gravity for martech, this is it. And I’ve witnessed hundreds of cases where companies leapt off a tall tech stack disregarding that law, only to experience a Wile E. Amara’s Law and outsmarting Hype Cycles.

Law 99
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How to Successfully Design a Multilingual Website: Tips & Considerations

Orbit Media Studios

In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. This is especially true if you’re putting time and effort into SEO, design, copywriting, hosting, managing and on top of all of that, building a multilingual website. This is why content localization is so valuable.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Regulatory Compliance and Changing Laws It’s crucial to ensure regulatory compliance with AI-driven digital marketing as new laws and policies keep cropping up. There’s more. This is just one example.

Law 90