Backlinko

JULY 22, 2024

GBP is a free tool by Google that allows you to manage your local business’s online presence across Google Search and Maps. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide.

SEO 116

SEO Law User-Generated Analytics 116

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. B2B Email Marketing Tips from the Experts Ive managed email marketing at a startup, a financial services company, and a university. List management is the boring part.

Email Marketing 64

Email Marketing Copywriting Marketing Marketers 64

Adobe Experience Cloud Blog

JULY 19, 2019

A formal intake process is an excellent way of synchronizing and managing the whole email development process. It is a good idea to have a style guide to help the copywriters maintain a consistent tone and brand personality. Envelope fields with names of the form along with email addresses, preview text, and subject line.

Thought Leadership 134

Thought Leadership Copywriting Email Marketing Communications 134

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? " [Link to interview] 3.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Buffer Marketing

SEPTEMBER 26, 2024

Each issue is a deep dive into a social media best practice or an interview with a social media marketing manager. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting. ✍️ Buy How to write thought leadership content. 

Thought Leadership 119

Thought Leadership Social Media Marketing Marketing Marketers 119

Martech

JANUARY 4, 2022

It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. .” One example of a journey from Publicis Sapient is the Digital Life Index , an extended and ongoing global research initiative focused on our new digital lives.

Transform 139

Transform Thought Leadership Copywriting Marketing 139

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. 2 InboxArmy – best for full-service email management. The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4

Email Marketing 104

Email Marketing eCommerce Thought Leadership Copywriting 104

Animalz blog

MAY 15, 2023

churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Are your readers mid-level managers? This will diminish SEO returns, giving way to new ranking preferences like thought leadership. Wordtune helps you spice up existing content in seconds flat. I could practically retire.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Pam Didner

AUGUST 12, 2019

Thought-Leadership Messaging Template. Thought-Leadership Messaging Framework (Sample). Most of the time, product managers or engineers can explain the technical features well, but it’s a marketers’ job to “translate” them to the benefits that end-users can relate. Please bear in mind: Messaging is NOT copywriting.

Thought Leadership 72

Thought Leadership PR Copywriting Communications 72

Hubspot Marketing

MAY 15, 2023

Topics like "The 11 Best Ways to Send Large Files" perform particularly well using AI; but more complex, trendy, or thought leadership-type content do not. As Kaitlin Milliken , HubSpot Blog's Program Manager & Content Editor, shares: "AI is a big part of my research process. Everything in my post seems important.

Retail 134

Retail Thought Leadership Copywriting Management 134

Orbit Media Studios

NOVEMBER 16, 2022

As soon as something is surrounded by quotes, it changes from copywriting to a point of view. Especially when the content program includes thought leadership and strong perspectives. Example About page thought leadership: Challenger, Gray & Christmas is an outplacement services firm. What do they sound like?

Transform 137

Transform Thought Leadership Copywriting Analytics 137

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. For all the other forms of social ads, you start from scratch in your selected social platform’s ad management tool. For LinkedIn, the job applicants objective is also exclusive to ads created in Campaign Manager.

Advertising 131

Advertising Advertisers Thought Leadership Copywriting 131

Content Marketing Institute

JANUARY 17, 2019

C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership. Nick Tozier, content specialist and copywriter, Keri Shull Team. Audrey Fairbrother, marketing manager, Worldwide 101.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Marketing 104

Sprout Social

APRIL 18, 2024

Sprout Social is an all-in-one social media management platform that unlocks the full potential of social for every area of your organization. Our features span the full spectrum of social media management, including publishing, engagement, customer care, reporting, analytics, social listening and employee advocacy.

User-Generated 135

User-Generated Analytics Retail Thought Leadership 135

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. Collect some of her most shared thought leadership articles and turn them into a gated e-book. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. A thought leadership piece.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Hubspot Marketing

DECEMBER 5, 2023

Pro tip: Recruiters and hiring managers increasingly focus on skills data when hiring on LinkedIn. For example, if you develop email marketing campaigns, list Email marketing, Drip campaigns, Copywriting, [Industry] email marketing , and so on. If you want to see all the skills someone’s added to their profile, click on “Show all.”

Thought Leadership 115

Thought Leadership Copywriting Education Email Marketing 115

Adobe Experience Cloud Blog

OCTOBER 20, 2017

We use JIRA to manage our AGILE approach and Asana for task management outside of the JIRA platform. It is amazing how stepping away from your machine, if only for 30 minutes, and resetting your brain improves your thought. Part of this is to optimize the working relationship between marketers, designers, and copywriters.—Oli

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Marketing Insider Group

FEBRUARY 11, 2020

When a CMO commits herself to the company’s mission and gets in the trenches with the interns, the junior copywriters, and the mid-level managers to do the work it takes to accomplish that mission, she earns the respect of not only her direct reports but her peers as well. Don’t Merely Manage – Lead. That’s thought leadership.

CMO 93

CMO Transform Thought Leadership Copywriting 93

Hubspot Marketing

FEBRUARY 21, 2024

SEO fundamentals Image Source As I mentioned earlier, much of what I do as a copywriter focuses on optimizing my writing for SEO. Then again, it might also be about sharing thought leadership and helping you become known. While I’ve never called myself an SEO expert, I’m a copywriter who knows a lot about SEO.

SEO 138

SEO Copywriting Thought Leadership Energy 138

Buffer Marketing

APRIL 24, 2024

Paid social media, on the other hand, requires a budget for ad spend and may also involve costs for ad creation, management, optimization, and retargeting. Organic social media requires strong copywriting, visual design, and community management skills. This requires skills in data analysis, A/B testing, and campaign management.

User-Generated 129

User-Generated Health Social Media Marketing Thought Leadership 129

Buffer Marketing

JULY 28, 2024

Your social media management needs different kinds of content and varying content types for each platform. ” There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience. ” Ryan Prior is an excellent example of posting thought leadership content on LinkedIn.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

FEBRUARY 27, 2019

From there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). On your dashboard — or "Campaign Manager," as it's formally called — you'll see a call-to-action (CTA) to “Create campaign.” For more help on implementing and managing your LinkedIn Conversions, visit their help page here.

CRM 145

CRM Advertising Advertisers User-Generated 145

Hootsuite

JANUARY 23, 2020

Certain social media calendar tools allow you to schedule social media posts ahead of time , and, just as important, manage your engagement from one place. Today, it’s not that unusual for a single social media post to have a whole team of creatives behind it: copywriters, designers, video editors, photographers. Post consistently.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Pam Didner

APRIL 2, 2021

That’s a strategic discussion with your team and management. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. It’s about saying it in a way that your management and internal stakeholders can understand. The Benefits of Content Marketing.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. They are not just customer-support organizations, managing how-to videos, or customer events.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Exposure Ninja

AUGUST 26, 2022

If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update? Are you writing about human resources and you’re selling performance management software? On August 25th 2022 the rollout began.

Copywriting 115

Copywriting SEO Education User-Generated 115

Neil Patel

DECEMBER 3, 2020

Thought Leadership. InboxArmy – Best for Full-service Email Management. InboxArmy comes highly recommended, as a full-service email marketing and management company. The agency should have plenty of examples to point to. If they struggle to come up with some, look elsewhere.

Email Marketing 113

Email Marketing eCommerce Marketing Marketers 113

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Frederick Vallaeys Frederick is the CEO of Optmyzr, a leading PPC management software system. Why should you follow her? Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Buffer Marketing

APRIL 22, 2025

LinkedIn is best for thought leadership or behind-the-scenes video content. Schedule your videos using social media management software You’ve shot and edited your video footage for multiple videos. Use copywriting formulas and power words to entice curiosity and perk up people’s ears.

Video Marketing 72

Video Marketing Social Media Marketing Marketing Marketers 72

Animalz blog

MARCH 13, 2025

This person will manage the systems and workflows that move information efficiently through the content pipeline. You know, at animals we do some like LinkedIn thought leadership programs for founders. Like, let’s say we’re, we’re talking about thought leadership, it’s like. Definitely.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Rock Content

APRIL 8, 2024

For example, you can repurpose your thought leadership pieces to increase engagement on social media (or vice versa). Implement team management software and popular tools like Google Docs to take the guesswork out of working together as a team and ensuring everyone has access to the latest versions of key documents and target content.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Moz

JANUARY 20, 2020

Counterintuitively, we also use Trello, since it’s what our growth team had already been using to manage projects. And for less than $60 a blog post, what self-respecting marketing manager wouldn’t at least try it? But our editor had other thoughts. Copywriters (x2). SEO manager. You name it, we tried it.

Content Marketing 67

Content Marketing Copywriting SEO Thought Leadership 67

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( 23:55 ) Heike wants a shift in content team roles.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Adobe Experience Cloud Blog

JULY 19, 2019

A formal intake process is an excellent way of synchronizing and managing the whole email development process. It is a good idea to have a style guide to help the copywriters maintain a consistent tone and brand personality. Envelope fields with names of the form along with email addresses, preview text, and subject line.

Thought Leadership 49

Thought Leadership Copywriting Email Marketing Communications 49

Rock Content

MARCH 17, 2023

Writers can dig deeper into research and thought leadership materials that support their purpose. Big Star Copywriting With so much content online, consumers are faced with an influx of information that claims to be reliable. This kind of blog post allows for greater authority. With the “ What is SEO?

SEO 96

SEO User-Generated Thought Leadership Copywriting 96

Tiecas

MAY 17, 2024

Plant Managers: Focused on efficiency, productivity gains, and cost savings. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. Safety Managers: Prioritizing compliance, risk mitigation, and employee well-being. Our copywriting is never 100% AI-generated.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52