Search Engine Journal

AUGUST 26, 2021

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign's success. The post SEO Content Writing vs. SEO Copywriting: What’s the Difference? appeared first on Search Engine Journal.

Copywriting 98

Copywriting SEO Branding Content Marketing 98

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Most marketers can identify poor web copy when they see it. Know your audience. So, he focuses on brevity.

Copywriting 126

Copywriting Inbound Marketing SEO Product 126

Hubspot Marketing

APRIL 25, 2022

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.

Copywriting 138

Copywriting SEO Shoppers B2C 138

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 88

Copywriting Whitepaper Key Performance Indicator Education 88

Rock Content

APRIL 20, 2023

If you know anything about search engine optimization (SEO), you know that search engines prefer high-value content that’s most relevant to the user’s intent. Unfortunately, many companies and brands focus too much on the technical side of SEO to craft compelling content that will actually result in higher traffic.

Copywriting 52

Copywriting SEO User-Generated Branding 52

Search Engine Journal

MARCH 9, 2021

The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal. Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here.

Copywriting 116

Copywriting SEO Customer Content Marketing 116

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. When it comes to business-to-consumer (B2C) marketing, great copy is essential.

Copywriting 93

Copywriting B2C Transform Product 93

Search Engine Journal

MAY 14, 2021

Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal. The Inverted Pyramid is used in journalism to hook readers and create more engaging articles.

Copywriting 97

Copywriting SEO Content Marketing Marketing 97

Search Engine Land

FEBRUARY 7, 2024

This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Local SEO : Using region-specific keywords and phrases. See terms. Is it paypal?

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Journal

SEPTEMBER 11, 2019

What is SEO copywriting? Is there a difference between content writing and copywriting? The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? Find out here. via @seocopychick appeared first on Search Engine Journal.

Copywriting 109

Copywriting SEO Content Marketing Marketing 109

Jeff Bullas

DECEMBER 27, 2022

One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Push marketing drives awareness.

Copywriting 92

Copywriting Transform Customer Journey Customer 92

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Rock Content

APRIL 10, 2024

To turn that trickle into a steadily growing number of visitors is completely possible—as long as you use the right SEO strategy to get the link to your website in front of the right sets of eyes. When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.)

SEO 94

SEO Copywriting Branding Product 94

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Learn to explain complex SEO concepts in simple words.

SEO 99

SEO Price Communications Copywriting 99

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Hypotenuse.AI Hypotenuse.AI

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 122

SEO User-Generated Copywriting Health 122

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Dig deeper: Local SEO for new physical locations 8. See terms.

SEO 114

SEO Transform Copywriting Law 114

Rock Content

SEPTEMBER 5, 2023

If that content is SEO optimized, then search engines are more likely to reward you with that coveted first-page listing. Is UGC Good for SEO? So, the more of this type of content you have on your site, the better it is for your SEO strategy. Incorporate UGC in blog posts and articles.

User-Generated 82

User-Generated SEO Shoppers Copywriting 82

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily.

SEO 101

SEO Price Copywriting User-Generated 101

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 105

Marketing Ethics Transform Copywriting CMO 105

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. From copywriting to image sourcing, everything changed. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content.

SEO 95

SEO Content Marketing Marketing Marketers 95

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 130

SEO Copywriting CMO Analytics 130

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 114

New Markets Copywriting Digital Marketing Marketing 114

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. But you could also adapt this process and use it for writing new service pages or for content marketing articles. Please accept statistics, marketing cookies to watch this video. SEO analysis: Confirm the target keyphrase.

SEO 69

SEO Copywriting User-Generated CMO 69

Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s algorithm updates. SEO is a method to ensure your website and its content appear on search engine results pages (SERPs).

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. We simply need to craft a relevant product title tag.

eCommerce 86

eCommerce Product SEO Copywriting 86

Digital Marketer

MAY 15, 2022

But even the best content needs a healthy dose of SEO to get noticed. Watch as Cydney discusses the 5 Reasons your SEO isn’t working and goes over how to fix each one. 5 Reasons Your SEO is Failing: #1 You’re Not Using Content Clusters. #2 4 SEO Results are Often Delayed. #5 4 SEO Results are Often Delayed. #5

SEO 87

SEO Copywriting Content Marketing Customer 87

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. In today’s consumer market, it is clearly better and not a waste of your sales reps’ time to provide the needed content to answer your consumers’ questions and guide them along the buyer’s journey.

Copywriting 57

Copywriting SEO Inbound Marketing Promotion 57

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Rock Content

SEPTEMBER 7, 2023

Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. A comprehensive local SEO strategy can make sure people looking for what you offer can find you. Then, take the following steps to ensure everything’s as it should be.

SEO 84

SEO Copywriting Energy Management 84

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. Yes, SEO is alive and well. SUBSCRIBE See terms.

SEO 101

SEO Real Estate PR Customer Journey 101