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SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.
Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. A better approach is to use generative AI as an assistant in the various stages of writing.
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Let’s dive in. Classify keywords by intent.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.
Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.
Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.
That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.
A recent survey found that 71% of marketers now use AI tools daily, from content generation and brainstorming to data analysis and automation. Marketers, content creators, and copywriters who need a natural-sounding writing partner. Customer review: Source: Reddit Best ChatGPT alternatives for SEO 3.
Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.
Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?
Use Instagram SEO and hashtags to improve your content's discoverability 2. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. Engage with your audience using Instagram features 5.
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.
Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This graphic and video from Donut highlight how brands can grab the attention of users with strong visuals.
If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. But which channels are right for you?
One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Why it’s important: Tracks metrics to understand user behavior.
Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. Descript (video/audio editing) Simplifies video and audio editing with AI-powered features, making it accessible for non-technical users. Thats how Barbara Jovanovic of Startup Cookie used to operate.
Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. This could be A/B testing or copywriting for emails.
My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. So, believe me when I say that Reddit users have seen it all. And they are not here for your marketing funnel.
It generates a little buzz. But SEOs pay too much attention to it. Its called semantic SEO and heres how to do it. Align the topic with a primary target keyphrase Start with the SEO basics. Align the topic with a primary target keyphrase Start with the SEO basics. SEOs are thought laggards. It goes live.
Collecting data, analyzing past results, generating insights, etc. Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Offsite properties User journeys span several touchpoints.
Key Takeaways : A true website redesign is more than just cosmetic, involving rebuilding your website to create a strong foundation for visual design, UX, SEO, and technical infrastructure. Developing a website that better meets both user needs and business goals. Since 2017, mobile devices have generated over half of website traffic.
Here’s where our users have found SocialPilot’s content calendar handy: it gives you a built-in content calendar where you can plot campaign ideas, attach reference links or notes, and even collaborate with your team in one place. Step 3: Copywriting Crafting the copy that will accompany your visuals. we’ve been there too.
return for every dollar you invest in generative AI. This includes SEO blog posts, product descriptions, email campaigns, and more. It’s no longer just an SEO tool. Specifically: How is your brand showing up in AI-generated answers across LLMs? Or address user concerns before they become a problem.
Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Here are a few options to consider integrating into your next campaign.
Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Shubham Davey, an SEOcopywriter shared his first-hand experience testing different LinkedIn content formats.
Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. We also use it for small copywriting tasks. Decision-makers want proof of value.
I also suggest checking out how generative AI can help your content creation efforts. With Content Hub, you can quickly and efficiently generate content ideas, launch A/B testing, easily include lead capture tools in your content, and gain insights into user behavior. Features Generate content. SEO recommendations.
Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Instead of relying heavily on sales or marketing to push people through the funnel, PLG gives users direct access to the product and lets the product’s value drive growth.
Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Ideal for agencies and power users. Adalysis Ready-to-go ad automation and tracking Starts at $149/month. 30-day free trial available. Free plan available 1. Best for occasional use.
The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. This audit focuses on the actual content and its effectiveness in meeting user needs. We’ve broken this up into three separate lists: visitor psychology, additional media and SEO.
Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. What are users actually doing on each page (scrolling, clicking)?
There’s no universally agreed-upon number, but a Reddit thread shows many TikTok users saying any video getting one million views or more can be called viral. The TikTok algorithm works in mysterious ways and sometimes will push your old videos to TikTok users. But you know what keeps a user’s attention?
Trendjacking is not the time to let the copywriter have the keys to the Canva account. If the post sparked DMs, follow-up content ideas, or user-generated content (UGC), that’s a sign your audience is invested. Low-res graphics or clunky text overlays can kill your momentum. When done right, it’s clever, memorable, and engaging.
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AIs image generation capabilities: Otter on a plane using wifi. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. But the internet?
But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.
He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Those sources dominate the Top Stories carousels when users add them to the list. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. Here are two examples.
Others veer towards creative, meaningful SEOcopywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEOcopywriting goes much deeper than meets the eye.
The principal way to accomplish this is SEOcopywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEOcopywriting is all about. What Is SEO? Understanding Copywriting.
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. If that content is SEO optimized, then search engines are more likely to reward you with that coveted first-page listing. Is UGC Good for SEO? Incorporate UGC in blog posts and articles.
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