CRM, Customer Acquisition and Manufacturing

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Great question! Answering “What is BTL marketing?”

Direct Mail

Direct Mail Marketing Marketers Email Marketing

Why marketers should focus on growth loops, not funnels

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer).

Manufacturing

Manufacturing Customer Acquisition Retail User-Generated

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.

Marketing Automation Platform

Marketing Automation Platform Manufacturing CRM B2C

Webinars

Aligning Sales & Marketing to Drive Demand & Build Pipeline

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Customer Journey

Customer Journey Customer Manufacturing Marketing Automation Platform

Top 10 customer service software tools

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Customer service software helps brands improve both. Full-stack customer service software Integrating service tools with your CRM is a no-brainer for the sake of more comprehensive customer care.

Customer

Customer CRM User-Generated Manufacturing

7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

DECEMBER 10, 2024

You don’t get to pick your competitor or intervene manually – I have added a wood manufacturer and BL thinks my competitors are electricians and other non related industries – this then means that my potential citations are in the wrong industry entirely and just unusable. This can be misleading for your business.

Management

Management Non-Profit User-Generated Price

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

Target customers. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Target customers.

Analytics

Analytics Real Estate CRM Communications

15 Growth Marketing Tactics to Turbocharge Your Startup

Hubspot Marketing

SEPTEMBER 9, 2024

Example Only a handful of years back, musician Mary Spender had a five-digit subscriber count but managed to score a sponsorship from British amp manufacturer Orange. Connecting your printing service to your CRM allows you to automate drip campaigns, postcards, and more. That’s a lot of eyes on Orange.

Direct Mail

Direct Mail Non-Profit Marketing Marketers

7 Account-Based Marketing Examples and Lessons

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy.

eBook

eBook Marketing Marketers Inbound Marketing

Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

JULY 21, 2022

Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers. 7 omnichannel marketing examples you can learn from.

Customer

Customer Customer Journey Non-Profit Marketing

The in-depth guide to enterprise commerce solutions and platforms

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform

Transform Manufacturing Customer Acquisition Shoppers

The in-depth guide to enterprise commerce solutions and platforms

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform

Transform Manufacturing Customer Acquisition Shoppers

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

APRIL 17, 2023

This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).” Reduced customer acquisition costs Personalization helps reduce customer acquisition costs by targeting specific customer segments with customized content and offers.

Customer loyalty

Customer loyalty Customer Acquisition Customer Journey Manufacturing

Personalized marketing: What it is, benefits & real-life examples

Use Insider

NOVEMBER 8, 2023

Survey answers, CRM IDs, and much more. Plus, our platform automates the entire data collection process , so these profiles get continuously updated as customers interact with your brand on various channels and platforms. Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide.

Personalized Marketing

Personalized Marketing Customer Journey User-Generated Marketing

Marketing Pro Pulse

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Why marketers should focus on growth loops, not funnels

Webinars

Trending Sources

16 marketing automation platforms your organization should consider

Webinars

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Top 10 customer service software tools

7 Best BrightLocal Alternatives for Reputation Management (2025)

9 call analytics platforms for marketing teams to consider

15 Growth Marketing Tactics to Turbocharge Your Startup

7 Account-Based Marketing Examples and Lessons

Omnichannel Marketing: 7 Examples to Improve Customer Experience

The in-depth guide to enterprise commerce solutions and platforms

The in-depth guide to enterprise commerce solutions and platforms

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Personalized marketing: What it is, benefits & real-life examples

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