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Customer journey maps: What you need to know

Martech

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. Table of contents What is a customer journey map?

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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Are you using your current HubSpot setup?

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

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14 HubSpot updates from June 2025 you can’t miss

Martech

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. How it helps you Instead of manually piecing together stages in your funnel, Journey Paths automatically reveal your most frequent conversion routes, drop-off points, and behavioral trends.

CRM 75
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Practical AI Roadmap for Marketing & GTM Ops

The Marketing Operations Leader

Here are select projects worth walking through: 🔹 AI Readiness Assessment This project includes evaluating data quality, the state of your CRM, the maturity of your tech stack, and your team’s readiness to work with AI tools. It also includes a bowtie funnel analysis to help identify where your customer journey is breaking down.

CRM 130
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Use the data you already have: Analyze customer purchase history, browsing habits, and loyalty trends. Send surveys or gather feedback directly from customers. Dive into your CRM to spot patterns. Look for traits that your best customers have in common. Show them winter gear or offer free shipping to their area.

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Customer experience management: Why personalization matters

Welcome Software

The next keeps asking you to go to the checkout page to know the shipping charges. Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times.