Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy. Engagement.

Email Marketing

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. Free to use image from Pixabay So, what is a segmentation example?

Gen Z

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai Collect emails during checkout, account creation, or even as part of a customer support interaction. It keeps your existing customers engaged and your list growing.

CRM

Welcome Software

DECEMBER 4, 2024

Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. While companies spend millions on bloated marketing campaigns, they often lose sight of making it easy and enjoyable for customers to interact with their brand. That's where Customer Experience Management (CXM) comes in.

Management

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. Shows That You Care Want to show your customers you care?

Customer loyalty

Martech

AUGUST 8, 2025

A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. This depth of scenario planning ensures the experience reflects actual customer paths — not theoretical ones. UAT and Quality Assurance (QA) complement, but do not replace, each other.

Transform

Martech

JULY 22, 2025

Invest in or leverage tools that provide multi-touch attribution to understand how different channels contribute across the customer journey before scaling. Some marketing teams neglect their foundational martech tools, like CRM , marketing automation , analytics platforms or data integration tools, in favor of flashier campaign spending.

CRM

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. According to studies, a 5% increase in customer retention can boost profits by up to 95%. Its all about responding to customers.

eCommerce

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. That is why it is important to engage with these customer reviews.

Management

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator

Welcome Software

SEPTEMBER 17, 2024

Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement. Customers today expect every interaction with their bank to be tailored to their specific needs and preferences.

Transform

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer

Marketing Insider Group

JULY 24, 2025

AI in sales is opening up new horizons, enabling businesses to increase efficiency, personalize customer interactions, and make more informed decisions. AI can analyze large amounts of customer data, predict their needs, and identify the best ways to interact with each individual lead or customer. What is AI in sales?

CRM

Lynton Web

MARCH 26, 2025

Conditional branching allows you to create customized pathways based on partner behavior, segmentation, or other criteria. CRM and Marketing Platform Integration To ensure that your workflows are triggered correctly, its crucial to integrate your Customer Relationship Management (CRM) system with your marketing platform.

Transform

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. This article explains how to use these emails effectively.

Customer loyalty

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Strengthen Customer Relationships Through Genuine Engagement Social media’s true power lies in conversation, not just broadcasting content.

Real Estate

Customers.ai

JANUARY 2, 2025

These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Emails triggered by behavior feel personal and relevant as theyre responding to what your customer just did (or didnt do).

Email Marketing

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Walking in the customers’ shoes and understanding what they’re looking to find when interacting with your brand is a step in the right direction.

CMO

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Building and segmenting a quality email list is crucial for effective engagement and fostering deep customer connections. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing

Vertical Response

JULY 27, 2025

With billions of SMS messages sent every day, businesses now have unprecedented opportunities to connect with their customers wherever they are. Whether it’s a simple text message or a more dynamic campaign, text messaging enables businesses to build relationships, keep customers informed, and drive engagement.

Law

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Customer Acquisition Cost (CAC) What it is: The average cost to acquire one new customer across all marketing and sales efforts.

Customer Acquisition

Duct Tape Marketing

JULY 23, 2025

Talia shares insights from her new book, “Emotional Targeting: When Hearts Boost Sales, Own the Market,” and explains how brands can dramatically improve conversions by understanding and appealing to what customers truly feel and need. Website: getuplift.co

Marketers

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer

Litmus

DECEMBER 2, 2024

According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! You never know when an email client or CRM changes support for something unexpectedly. Or it could be specific to the journey that your customers typically make. We’re laughing to keep from crying.)

Copywriting

Use Insider

AUGUST 6, 2025

The change in shopping behavior is not limited to where customers shop; it is also rooted in the “ how.” Our Actionable CDP aggregates and activates customer data and makes it instantly usable across your website, app, and messaging channels. Ready to transform how your customers shop? That’s where Insider comes in.

Shoppers

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. Many businesses become brand obsessed instead of customer obsessed.

Copywriting

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM

Hubspot Marketing

JULY 30, 2025

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty.

CRM

SocialPilot

MAY 26, 2025

These reviews have become a crucial part of a businesss reputation, with 75% of all customers checking them out before making a decision. A solid stack of Google reviews makes your business look approachable, trustworthy, and worth a customers time. But lets face it: getting those reviews takes time and effort.

Law

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing

Sprout Social

APRIL 17, 2023

Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. Having a platform that centralizes profile management can be a game-changer.

Customer

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition

Lynton Web

MAY 25, 2024

Today, businesses constantly seek ways to enhance efficiency, improve customer relationships, and drive growth. One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. What is a HubSpot CRM Integration?

CRM