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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place.

eCommerce 117
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 115
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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Customers expect more now. The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Todays customers expect personalization. And guess what?

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What the composability revolution means for customer engagement

Martech

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 118
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Digital asset management and content management systems: Best of the MarTechBot

Martech

Customer relationship management (CRM): A CRM system helps manage customer interactions and data throughout the customer lifecycle. This is crucial for understanding customer preferences and improving engagement. Examples include HubSpot and Marketo.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

What hasn’t changed (and won’t anytime soon) is that customers want to see a real value exchange if they’re going to give up their valuable personal data. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Transform 125
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The AI-powered path to smarter marketing

Martech

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Whats driving customer churn?

Transform 104