Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. By integrating insights from your CRM data , product feeds, and past interactions, you can craft content that aligns with each subscriber’s unique needs and lifecycle stage. Healthcare In healthcare, education and trust are essential.

Management 99

Management Marketing Marketers CRM 99

Martech

DECEMBER 16, 2024

However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality. They discovered their ideal customers — small businesses and startups — found value through education. The real job of marketing isn’t to generate clicks.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. This email is a perfect example of how to effectively use product usage or CRM data to show subscribers you truly know and value them. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Use a less promotional tone, and replace it with educational content and value-driven messaging. Heres a look at the new features, their likely impact and steps you can take now.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Political advertising is unique.

Advertising 105

Advertising Advertisers Transform CRM 105

Search Engine Land

JULY 26, 2024

Integration with Zapier for direct CRM connectivity. 28% of redditors researched online education programs in the past 6 months. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems. Privacy-focused approach for secure data handling.

CRM 107

CRM User-Generated Advertising Advertisers 107

Martech

DECEMBER 30, 2024

Williamson explained: On the one hand, educated adoption decisions can help ensure that your AI investments are delivering the value you expect, whether thats improving CX, driving operational efficiency, supporting contact center agents, or other goals.

Transform 113

Transform CMO Retail CRM 113

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Will these strategies work?

Transform 100

Transform Marketing Marketers Gen Z 100

Martech

JUNE 6, 2025

Where AI changes the B2B buyer journey The shift toward AI-native marketing requires two foundational changes: Remapping the buyer journey : Buyers are now more self-educating via AI tools like ChatGPT than ever. What does AI-powered marketing actually look like in practice? What didn’t: It couldn’t manage the nuances across tools.

Customer 112

Customer Thought Leadership Native Marketing CRM 112

SmartBrief - Marketing

FEBRUARY 12, 2025

Enterprise customer data platforms (CDPs) bridge the gap since these platforms consolidate data from various sources, including: Mobile applications CRM systems websites This unified view lets you personalize marketing messages and target outreach efforts to have maximum impact and boost B2B lead conversion.

CRM 92

CRM Customer Journey Education Marketing Strategy 92

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Demographic Details: Age, location, and education level give you context, but they’re just starting points. Think of it as the bridge between hard data and human behavior.

CRM 66

CRM Whitepaper Analytics Education 66

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

AUGUST 7, 2024

They need your insights and education. Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. The interests of data privacy, responsible use and careful selection of use cases are important and should be advocated.

Transform 128

Transform Marketing Marketers Marketing Automation Platform 128

Hubspot Marketing

JULY 23, 2025

You need a flexible CRM that matches your daily reality. A CRM built for landscaping solves these pain points by keeping customer information, job details, and crew schedules in one place. You’ll see a detailed comparison table, feature breakdowns for each platform, and a how-to guide for choosing the right CRM. Let’s dive in.

CRM 67

CRM Price Key Performance Indicator Communications 67

Martech

FEBRUARY 27, 2025

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. Seamless integration with CRM systems Ensure that your automation tools connect with your CRM platform for consistent data sharing.

Transform 91

Transform CRM Whitepaper eBook 91

Litmus

OCTOBER 16, 2024

Again, go back to your CRM data. Patient lifecycle segmentation in healthcare Patient lifecycle segmentation in healthcare means meeting people where they are in their health journey, balancing education, prevention, and treatment while staying sensitive to individual needs and privacy.

Health 97

Health Customer Journey User-Generated Marketing 97

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. If you have a CRM, tag leads by source, so you know which content influenced them.

Customer 118

Customer User-Generated Price Analytics 118

Hubspot Marketing

JUNE 17, 2025

For example, educational platforms might let users save progress or educational settings, creating a sense of continuation that makes giving up the product feel like losing something personal and valuable,” he shared. HubSpot’s CRM I got my start with CRMs using HubSpot’s free plan. Get started with HubSpot CRM.

Branding 97

Branding Price CRM Marketing 97

Martech

SEPTEMBER 18, 2024

Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. This helps identify what your audience is searching for and when.

Customer 70

Customer Key Performance Indicator CRM Management 70

Hubspot Marketing

NOVEMBER 14, 2024

The webinar educates the audience further and helps qualify and disqualify prospects. But, AI tools can help you include personalized information from your CRM to humanize copy. “For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued.

Direct Mail 133

Direct Mail Marketing Marketers Email Marketing 133

Hubspot Marketing

JUNE 30, 2025

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Demonstrated project management experience.

Management 112

Management Inbound Marketing Marketing Marketers 112

Lusha

JULY 21, 2024

Tailor your lead nurturing efforts to each stage: Awareness Stage: Focus on educational content that answers their questions and helps them understand their problem. CRM Integrations: Many CRM systems, such as Salesforce and Microsoft Dynamics, offer lead nurturing capabilities or integrate with marketing automation platforms.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

verse.ai

JUNE 3, 2025

Through a CRM like HubSpot or Salesforce, you can track this data and use CRM automation to assign lead scores for each action. Use your CRM to track lead data and engagement and automate point assignment. If this lead is not ready to buy, this is marked in the CRM and the lead is put into a nurture sequence.

B2C 59

B2C CRM Customer Acquisition Price 59

Martech

JUNE 5, 2025

But in higher education, those traditional criteria are no longer enough. CRM platforms are being used to deliver dynamic content like landing pages and even digital ads that are tailored to individual interests. Todays biggest driver isnt functionality its audience expectations.

Gen Z 60

Gen Z CRM Communications Education 60

Lynton Web

MAY 8, 2025

Reserve this channel for information members genuinely need to know immediately, and you'll maintain its effectiveness while strengthening member relationships Customer Relationship Management (CRM) A recreation-focused CRM centralizes member data and enables personalized marketing.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. If you’re a HubSpot user, try using the platform’s personalization tokens to add information from the CRM to your website pages, landing pages, and marketing emails. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated 134

User-Generated Food Marketing Marketers 134

Backlinko

MARCH 26, 2025

Online education $9.10 Heres how to use it: Enter a broad keyword, such as CRM software. When it comes to paid advertising, focus on: Commercial intent : Users are comparing options before buying (“best CRM software”) Transactional intent: Users are ready to make a purchase (“buy Salesforce subscription”) 5.

Price 83

Price Finance Shipping Real Estate 83

Martech

JUNE 13, 2025

What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts? Despite all the advances in intent data and predictive analytics, most programs use educated guesses about prospects’ needs. Then automatically map those insights to accounts in your CRM.

CRM 56

CRM Education Price Analytics 56

Lynton Web

APRIL 9, 2025

Implement CRM Portal Standardization CRM standardization across brands is essential for consistent lead management. Finally, you should implement user training to ensure all brand teams understand how to use the standardized system properly, offering guided training sessions and self-service resources for ongoing education.

Management 52

Management Branding Transform CRM 52

SocialPilot

JUNE 18, 2025

Social media allows you to educate, nurture, and build trust with potential buyers before they’re ready to purchase, and no massive ad budgets are required. “To This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

JULY 18, 2025

Lack of education or buy-in : When stakeholders don’t understand the campaign goals, targeting or martech, they delay decisions or change direction midstream. Educating executives on the why, not just the what, behind campaign and data decisions. Even with training, not all reps knew where to look in the CRM.

Law 67

Law Education CRM Management 67

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Customers.ai

DECEMBER 23, 2024

What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. Medium Intent : Blog readers, resource downloaders, or those who engage with your educational content. How It Works : Tools like Customers.ai

Price 84

Price eCommerce Shipping Transform 84

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Inside, focus on providing value through educational content, exclusive offers, or company updates.

CRM 52

CRM Whitepaper eBook User-Generated 52

Backlinko

JULY 30, 2024

Commercial keywords Best CRM software, compare MacBooks 4. When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Unbounce

JANUARY 6, 2025

Educate your audience with valuable information on common pain points. Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools.

User-Generated 111

User-Generated Price Copywriting Analytics 111