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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks).

Health 124
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2025: The Year of AI-Ready Data!

MarketingOps

The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts. For example, high-potential leads are either poorly targeted or overlooked altogether due to unstructured MAP/CRM data.

CRM 147
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Easy breakdown of GTM tech platforms & responsibilities

The Marketing Operations Leader

Here are the Core Components of Go-To-Market (GTM) Technology. Here are the Core Components of Go-To-Market (GTM) Technology.

CRM 130
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Maximizing Fitness Center Success: The Power of ABC Fitness and HubSpot Integration

Lynton Web

HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools. The fusion of these robust systems creates a seamless ecosystem that nurtures prospects, engages members, and drives business growth.

CRM 98
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14 HubSpot updates from April 2025 you don’t want to miss

Martech

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. With this optional setting enabled, any email to or from a contact already in your CRM will be logged automatically, even if its sent from mobile or your regular inbox.

CRM 71
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The 14 best HubSpot updates from January 2025

Martech

This update improves data accuracy and speeds up CRM management by ensuring edits are instantly applied, reducing frustration and making data entry more efficient. Marketing Hub users can now use the Lead Scoring tool, while Service Hub users can build health scores in the customer success workspace.

CRM 101
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How Petco boosted emails and customer experience with a new CRM

Martech

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. Hyper-personalized email campaigns In 2021 and 2022, Petco built out a hyper-personalized email program that sent monthly “health reports” to pet parents in their CRM.

CRM 116