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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

Shipping 107
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6 integrations to get more from your social media management platform

Sprout Social

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? How do you connect existing customers in your CRM to their social profiles?

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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59
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How to Write a Great Value Proposition [7 Top Examples + Template]

Hubspot Marketing

For that reason, it's important to create one that accurately represents your products and services and makes it clear why you're the best choice. While the two can have points in common, a value prop is more product- and service-oriented while a mission statement is more goal-oriented. However, writing it from scratch is hard.

Food 143
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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Upload contact data to a CRM for a centralized database. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Restock alerts for products the contact has expressed interest in.

CRM 136
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Search Ads 360: 3 best practices for advanced PPC marketers

Search Engine Land

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. Using templates and feed automation to streamline ad creation and management processes. Take, for example, the profit margin by product.

Retail 87
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The best ecommerce tools to boost profits and save time

AWeber

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation?