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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

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A Deep Dive into Fulfillment's Impact on E-Commerce Logistics

Aspiration Marketing

Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise. This is why so many E-commerce businesses trust fulfillment services to help them manage this part of their business logistics.

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Everything You Should Know About Facebook’s Commerce Manager

Hootsuite

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

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How to Get Your Products in Walmart Marketplace

Neil Patel

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. Don’t forget to factor in shipping fees and other costs.

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Managing the unpredictable: The inventory conundrum

Martech

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Supply chains were taut throughout the system, from parts to manufacturer, from manufacturer to shipping, from shipping to seller, from seller to customer. Finished goods could not always ship.

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What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more

GrowMatik

We are so thrilled to have shipped some of the features and functionalities requested by our community. Many new filtering options for the product element. The product element now offers many more options for filtering the product you want to show in popups and emails. Product element now available for popups.

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Customers can now find products more easily, thanks to natural language processing that interprets queries and returns relevant results considering synonyms, alternative spellings, typos, and more.

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