Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

CRM 96

CRM Whitepaper Marketers Marketing 96

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Email: Business email address Sign me up!

CRM 95

CRM Transform Whitepaper User-Generated 95

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing.

Transform 91

Transform CRM Whitepaper eBook 91

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Lynton Web

JANUARY 2, 2025

Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity.

Transform 98

Transform Whitepaper CRM Price 98

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Management 114

Management Whitepaper Marketers Marketing 114

Lynton Web

DECEMBER 29, 2024

Technology Factors : Are you migrating from a legacy CRM or starting from scratch? Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management 134

Management Whitepaper Thought Leadership Marketing Automation Platform 134

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Management 132

Management Marketers Marketing Whitepaper 132

Martech

APRIL 29, 2022

First, let me take a step back and explain a term I used in the headline: Knowledge management. ” What wasn’t so clear back then was how complex this task of knowledge management was going to be. For content marketers, some of the things you might want to manage include: Article ideas. Taming the beast.

Management 103

Management Content Marketing Whitepaper Marketers 103

Sprout Social

APRIL 8, 2021

Todoist offers a software that helps you manage your to-do list. And a business manager who needs a way to track productivity might read this and forward the useful information. White paper, industry report & e-books. White papers and industry reports tend to have a reputation for being dry and unattractive.

Whitepaper 141

Whitepaper Content Marketing Marketers Marketing 141

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. CRMs help businesses assist leads and customers on the path to purchase. The good news?

CRM 137

CRM Whitepaper B2C Food 137

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Timing matters. Will these strategies work?

Transform 82

Transform Marketers Marketing Gen Z 82

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related.

CRM 52

CRM Whitepaper eBook User-Generated 52

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business.

CRM 73

CRM Whitepaper Management Price 73

Adobe Experience Cloud Blog

JANUARY 30, 2018

Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. One of the best ways to align your digital experience is a tight integration between your marketing automation platform and web content management platform. Which system is the right one to use?

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Hubspot Marketing

MARCH 5, 2025

As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. To find out what metrics B2B marketers are tracking, I reached out to marketing managers who shared the B2B marketing analytics they track and why. Table of Contents What is B2B marketing analytics?

Analytics 60

Analytics Customer Acquisition CRM Marketers 60

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. You have to do both.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Duct Tape Marketing

DECEMBER 25, 2018

Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible.

CRM 69

CRM Whitepaper Customer Journey Management 69

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Warm Leads : Prospects who have engaged with your brand somehow.

CRM 52

CRM Price User-Generated Management 52

Adobe Experience Cloud Blog

MAY 21, 2018

What I will say is that this is only manageable if you are dealing with a very short list of vendors. I once downloaded a report about the CRM landscape without realizing that all 40 vendors listed in the report had sponsored it. The Current Vendor Process. I’m not passing judgment on the process. We all use some variant of this.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Hubspot Marketing

OCTOBER 12, 2017

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they post videos or webinars? Do they have a podcast?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

JULY 5, 2015

This CRM contribution is vital to your sales pipeline. By 2020, customers will manage 85% of their buying relationship without talking to a human, indicating decision makers will count on content more than ever. 3 Ways To Manage Help Customers Manage The Toll Road. GerryMoran1.png"> png"> GerryMoran1.png"

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do! ” — Stefani Horton , Marketing Manager, GoodData.

CRM 134

CRM Marketers Marketing Whitepaper 134

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). CRM agility. Many factors influence intent. Precise metrics.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. CRMs make assembling all customer data in one place simple.

Advertising 100

Advertising Advertisers Whitepaper CRM 100

Martech

JANUARY 9, 2024

Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Logistics 120

Logistics Whitepaper Event Marketing CRM 120

Martech

DECEMBER 10, 2024

Updates managers will love: Unlock big insights with the help desk analyze and summary tabs. How it helps you The Analyze Tab helps managers uncover long-term trends with reports on metrics like tickets created, SLA completion rates and customer feedback, empowering data-driven strategy and resource planning.

CRM 117

CRM Transform Whitepaper Management 117

Adobe Experience Cloud Blog

APRIL 27, 2012

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Here’s what Revenue Performance Management means for the different teams in your organization.

Whitepaper 101

Whitepaper Marketers Marketing Health 101

Adobe Experience Cloud Blog

JUNE 20, 2010

We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. We decided to explore marketing automation to help simplify our marketing efforts, namely in the areas of lead management, lead nurturing , and campaign tracking.

Whitepaper 87

Whitepaper eBook CRM Marketers 87

Adobe Experience Cloud Blog

OCTOBER 14, 2008

From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Work with publishers who are syndicating your white papers on their sites. This is a great question.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. It is a great tool to help you really focus and prioritize your CRM data.

Whitepaper 114

Whitepaper CRM Marketers Marketing 114

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Your social channels are only used to promote and push your webinars, white papers and events.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Power Digital Marketing

APRIL 10, 2025

Power Digitals audit process includes: Technology assessment : Ensuring CRM and marketing platforms are fully integrated. Continuous change management : Strategies to adapt to shifting market conditions and account needs. Key activities include: Developing bespoke content, such as white papers or case studies, for target accounts.

Whitepaper 40

Whitepaper Marketers Marketing CRM 40

Martech

JUNE 11, 2024

Companies grapple with managing and retrieving relevant information from vast data volumes. Data: The foundation Specific pain point Managing the sheer volume and variety of collected data is overwhelming. This is typically quantitative data from your CRM, web analytics and marketing automation systems.

Analytics 118

Analytics Transform Whitepaper User-Generated 118