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How to transform your website into a continuous marketing powerhouse

Martech

Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 132
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2025: The Year of AI-Ready Data!

MarketingOps

The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts. For example, high-potential leads are either poorly targeted or overlooked altogether due to unstructured MAP/CRM data.

CRM 147
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How to prove the value of brand marketing without sacrificing ROI

Martech

On your website, you can download a white paper if you enter your email address. You can continuously increase your performance marketing budget to double and triple down on remarketing those who have downloaded the white paper and, very likely, the more you spend there, the more conversions youll get.

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5 tactics to make your B2B content hit harder and stick longer

Martech

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. Better CTA examples Instead of: “Download our white paper.” Creating content is easy, creating good content takes work.

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT.

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Marketing work management: the forgotten essential

Martech

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Many are using a category of tool that’s undergoing a great deal of change, marketing work management (MWM).

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CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales

Adobe Experience Cloud Blog

The company helps businesses generate and manage leads better through marketing automation processes and technologies. But in an age of marketing automation and CRM, it’s downright negligent. Quite simply, if you haven’t integrated your marketing automation program with your CRM, you’re flying blind.

CRM 134