Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 126

Transform CRM Analytics User-Generated 126

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketing Marketers 121

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

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Transform CRM Customer Analytics 65

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

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Transform CRM Analytics eCommerce 105

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

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CRM Customer Transform Customer loyalty 94

Martech

MAY 7, 2025

The solution to that disconnect is deeper integration between marketing platforms and customer data systems. The shift from pixel-based tracking to server-to-server connections is transforming acquisition strategies, creating a feedback loop where post-conversion insights directly inform pre-acquisition targeting.

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CRM Customer Acquisition Transform User-Generated 78

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now?

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Transform Marketing Marketers Copywriting 130

Lynton Web

APRIL 16, 2025

Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members.

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Transform Communications Customer Journey Health 59

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

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Transform Customer CRM Finance 137

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. Quick Takeaways CRM platforms are designed with powerful capabilities that let organizations monitor and analyze customer data. What is Customer Relationship Management (CRM)?

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CRM Transform Marketing Marketers 70

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. However, it’s potentially transformational for those who invest in a forward path. Take a deep breath. Is AI a silver bullet? Probably not. Probably not.

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Transform Marketing Marketers Marketing Automation Platform 127

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

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CRM Transform Customer Journey Communications 67

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

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Transform CRM Analytics Management 131

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Lynton Web

FEBRUARY 7, 2025

Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.

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Transform Manufacturing Copywriting CRM 52

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

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CRM Management SEO Transform 57

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. During the pandemic years, many more were compelled into digital transformation. The new offering is available immediately but only to customers in the United States.

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eCommerce Transform CRM Price 120

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Get the newsletter search marketers rely on. that we’re in. Tactics The next phase is tactics. Processing.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

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Finance Non-Profit Transform CMO 126

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

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Transform CMO Analytics CRM 128

Martech

AUGUST 8, 2024

Assess how your marketing platforms are used, including how they are configured, whether they follow best practices and how data is extracted. improving data collection on a specific website or integrating your marketing platforms). This means doing a complete audit of your current data sets. Start by identifying your goals (e.g.,

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Transform Analytics eCommerce CRM 128

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options. This guides budget allocation decisions.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Here are some challenges I've faced and observed in marketing reporting.

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Analytics Transform CRM Marketing 122

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

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Marketing Strategy Whitepaper Finance Transform 122

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

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Price Thought Leadership Transform User-Generated 119

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

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Transform Customer Journey Marketing Marketers 92

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Disruptors.

Copywriting 128

Copywriting Transform User-Generated PR 128

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

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Market Research B2C Marketing Marketers 121

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 124

Transform CRM Communications Management 124

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

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Key Performance Indicator Transform User-Generated CMO 124

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency.

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CRM Transform User-Generated Management 119

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. Your CRM system. Get the newsletter search marketers rely on. What is Ads Data Hub?

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CRM Transform Customer Acquisition Advertisers 94

Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.

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CRM Transform CMO Management 52

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. 3 – Cross-channel marketing Cross-channel marketing is a crucial way political advertisers can reach audiences across their decision-making journey.

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Advertisers Advertising Transform CRM 105

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Each phase contributes to long-term marketing success, from branding and research to SEO and maintenance.

Transform 130

Transform SEO User-Generated Copywriting 130

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. Through this systematic approach, you create a framework that assigns point values to crucial pieces of criteria, properties, and behavioral actions that contacts take within your CRM. We see it a lot.

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Transform Whitepaper CRM Price 98