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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks).

Health 124
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Email Marketing Set-up with CRM: A Step-by-Step Guide

Marketing Insider Group

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 109
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5 drivers of full-funnel growth with CRM and CDP data

Martech

By connecting CRM and CDP systems to media platforms through APIs and audience data sharing, you are optimizing not just for conversions but also for the quality and long-term value of every customer acquired. Below are five key drivers to unlock full-funnel success through CRM and CDP data.

CRM 78
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5 Ways CRM Helps You Manage Customer Data and Drive Business Growth

Marketing Insider Group

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions. Centralized data also simplifies reporting.

CRM 98
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5 best CRM software for hotels in 2025

Hubspot Marketing

Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. Read on to find the best hotel CRM software for your properties. Table of Contents What is a CRM for hotels?

CRM 83
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7 best CRMs for retail businesses in 2025

Hubspot Marketing

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.

Retail 104
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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking.

CRM 87