Martech

FEBRUARY 27, 2025

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. Seamless integration with CRM systems Ensure that your automation tools connect with your CRM platform for consistent data sharing.

Transform 91

Transform CRM Whitepaper eBook 91

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Here are some key points that make a persona effective: It’s grounded in data: Start with real customer insights—surveys, CRM data, interviews, behavior analytics. How to build user personas?

CRM 66

CRM Whitepaper Analytics Education 66

Hubspot Marketing

FEBRUARY 25, 2025

MOFU Webinars, case studies, whitepapers, comparison guides, and emails. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Share data using CRM dashboards where everyone can see lead interactions. Timing matters. Step 5: Set up lead tracking and automation.

Transform 95

Transform Marketers Marketing Gen Z 95

Hubspot Marketing

JUNE 30, 2025

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

Management 110

Management Inbound Marketing Marketers Marketing 110

Lynton Web

DECEMBER 29, 2024

Technology Factors : Are you migrating from a legacy CRM or starting from scratch? Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. Are you using your current HubSpot setup?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. For example, we discovered that technical white papers, while rarely the final conversion point, played a significant role in enterprise deals by building credibility early in the decision process. Id be lost without her!

Analytics 70

Analytics Customer Acquisition CRM Marketers 70

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

CRM 95

CRM Transform Whitepaper User-Generated 95

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related.

CRM 52

CRM Whitepaper eBook User-Generated 52

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Use a CRM to track leads, automate follow-ups, and measure conversion rates. Use SEO to optimize content for discoverability and long-term lead generation.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Power Digital Marketing

APRIL 10, 2025

Power Digitals audit process includes: Technology assessment : Ensuring CRM and marketing platforms are fully integrated. Key activities include: Developing bespoke content, such as white papers or case studies, for target accounts. Conduct an ABM Audit An audit is a critical step in developing a robust ABM strategy.

Whitepaper 40

Whitepaper Marketers Marketing Digital Marketing 40

Lusha

NOVEMBER 11, 2024

This could include downloading a white paper, attending a webinar, or visiting your website. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Warm Leads : Prospects who have engaged with your brand somehow.

CRM 52

CRM Price User-Generated Management 52

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Customers.ai

JANUARY 2, 2025

Bonus: It integrates seamlessly with your existing CRM and marketing tools. Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. Can trigger-based email marketing be used for B2B businesses?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

SocialPilot

JUNE 18, 2025

LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). Track conversions in your CRM or Google Analytics. LinkedIn Ads can be highly targeted to specific job titles, industries, and companies, making lead generation more effective.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

JULY 17, 2025

Industry whitepapers and webinars. Case depends on evidence quality and time horizon. Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Targeted sales tools. 26% lift in upsell velocity.

Transform 56

Transform Finance B2C Whitepaper 56

Litmus

DECEMBER 2, 2024

You never know when an email client or CRM changes support for something unexpectedly. Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. This is also a good time to test your campaign in Litmus to make sure everything is still in good shape.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. Use web analytics, CRM, and customer feedback data to uncover friction points and content gaps. HubSpot: Personalizes everything, from blog suggestions to email sequences, based on user behavior and CRM data.

CRM 88

CRM Price Whitepaper Thought Leadership 88

Exposure Ninja

DECEMBER 12, 2024

Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Actions: Expanded Content Coverage: Publish proprietary research, data comparisons, and expert insights to stand out in AI-generated answers. Continuous Optimisation: Monitor AI platform updates (e.g. Gemini 2.0)

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketers 52

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Value-first content builds trust and strengthens your brand’s credibility over time. Posts from personal profiles often perform better than company pages. Encourage leaders, founders, and team members to contribute.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Martech

JULY 14, 2025

Someone downloads a whitepaper or registers for a webinar, and suddenly they’re flooded with product-heavy emails they didn’t ask for. Focus on organic growth Don’t automatically add your entire CRM to your newsletter list. Because your current nurture program isn’t cutting it. No one enjoys this and it rarely works. SparkToro.

Real Estate 114

Real Estate Whitepaper Thought Leadership Copywriting 114

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. And our ideal customer is like a B2C marketer, someone who’s a lifecycle marketer or CRM or martech manager at companies like Turo, Poshmark, Chick Fil, a kayak, or something like a Chuck E.

B2C 62

B2C eBook SEO Customer 62

Lusha

DECEMBER 9, 2024

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Essential Outbound Sales Tools: Customer Relationship Management (CRM) Systems: Your CRM is your central hub for managing all your interactions with prospects and customers.

Communications 52

Communications CRM Direct Mail Whitepaper 52

Martech

APRIL 18, 2025

Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Layer in intent data from your full stack: Pull behavioral signals from your website, product and CRM. Their intent and needs are different, and your emails should reflect that. Set up event-based triggers.

Whitepaper 126

Whitepaper Thought Leadership Price Education 126

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Integrate with Your CRM : Easily sync Lusha data with your Customer Relationship Management system, ensuring your sales team always has the most up-to-date information. Can it connect with your CRM and other marketing software? Is it within your budget?

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Lusha

NOVEMBER 18, 2024

Keep track of your follow-ups: Use a CRM or other tool to monitor your follow-up efforts and ensure that no leads slip through the cracks. Streamlining Follow-Up with Lusha: Lusha works with popular CRM and sales tools to streamline your follow-up process. Cost : Compare pricing plans and choose a CRM that fits your budget.

CRM 40

CRM B2C Telemarketing Communications 40

Hubspot Marketing

MARCH 10, 2025

A powerful CRM is a must to keep all your leads and prospects in one place. Video: HubSpot CRM Tutorial for Beginners ] I also recommend creating a culture where both lead developers and sales reps take responsibility for maintaining contact data and notes in the CRM. Accurate contact details and notes set calls up for success.

Telemarketing 82

Telemarketing Gen Z Whitepaper CRM 82

Martech

FEBRUARY 19, 2025

As blog posts and white papers can deliver B2B thought leadership, so can TikTok. Salesforce uses TikTok to showcase the power of its customer relationship management (CRM tools, targeting sales managers or business owners.

Gen Z 123

Gen Z Law B2C Entertainment 123

Lusha

NOVEMBER 18, 2024

Update your CRM and marketing tools: Easily connect Lusha with your existing systems to keep your data accurate and up-to-date. Updating Your CRM and Marketing Tools Connecting your tools is key to a smooth sales process. Your CRM becomes a hub of accurate data, giving you a complete view of your customers.

CRM 40

CRM Price Transform Communications 40

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Adobe Experience Cloud Blog

MARCH 16, 2017

In other words, an ideal marketing platform should work seamlessly with other solutions and third-party systems (for example, through middleware or customer scripting) and support multiple CRM systems if needed. Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketers 120

Adobe Experience Cloud Blog

APRIL 4, 2013

But in an age of marketing automation and CRM, it’s downright negligent. Quite simply, if you haven’t integrated your marketing automation program with your CRM, you’re flying blind. To learn more about the unlimited potential in CRM integration, download our newest ebook Driving Revenue Through CRM Integration.

CRM 134

CRM eBook Whitepaper Customer 134

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

CRM 96

CRM Whitepaper Marketers Marketing 96

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

CRM 96

CRM Whitepaper Marketers Marketing 96

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

I blindly called into a hot lead without looking at the Sales Insight tab (someone whom was actively visiting the website, downloading key white papers, visiting the pricing page, etc.). Check your CRM. Recently, when I was working my new sales qualified leads, all senses of logic ran out the door.

Whitepaper 119

Whitepaper CRM Price Marketers 119

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

If you wait until you have enough content, or the timing is perfect, or your CRM platform is a well-oiled machine, another year will pass and you will have missed another opportunity to enhance your company’s revenue performance.

Whitepaper 126

Whitepaper Food Marketers Promotion 126